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Google takes your structured data, combines it with what they find on the product page, and decides which pieces of information to include in your rich snippets.

Recently Shopify updated how reviews are shown for each app. As a consequence of this update, there are now errors in the structured data which means that apps are no longer showing their reviews in the search results.

The standard answer is to do SEO and build more links. Then you’ll rank higher and get more traffic. That’s a great strategy but not all search results are created the same.

An easy way to find only your website in search results is to use Google’s site scope with your store URL. Use this exact query needed to find all your product pages.

This guide will walk you though testing your structured data. Make sure to read it all the way through including the testing tips at the end.

How long until my store’s rich snippets show up in Google? Most are hoping for a simple answer like "a few days" or "72 hours" but it’s not that simple.

Around or before March 6th, Google performed an update to their algorithm that affected reviews and ratings. One part of that update either removed support for Data Vocabulary definitions or severely increased the requirements around them.

There were months where I was producing quality writing and advice but nothing was happening. It was difficult, emotionally to keep doing something that felt like it wasn’t working.

A quick overview of what structured data your store needs to have. Most stores have a few elements from this list but without all of it, you’re at a disadvantage.

Web developers joke that bad HTML is called tag soup.

With a recent update, JSON-LD for SEO now supports TRUST reviews. This means that all of your product reviews will be included in the JSON-LD export which is used by the search engines.

Getting Google to accept your store into their Rich Snippets system can benefit your business in various ways.

How long this takes is vague and cloaked in mystery. This is mostly because it depends on how much trust your site has but also because Google doesn’t want people to game the search results.

Getting your Shopify products into Google’s Rich Results and Rich Snippets programs can be difficult and complicated.

JSON-LD for SEO has some advanced features that can be enabled using metafields which act as a way to extend your Shopify data.

Recipe Schema can be added once you add some additional data to your blog post. This will need to be done for each blog post you’d like to show up as a recipe.