Don’t redesign your Shopify website, rescue it
Remove friction for your customers and increase sales for you, with a little help from your Shopify Superhero 🦸🏻♀️
Mild-mannered designer by day… community builder by night
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Weekly e-commerce tips, strategies and leading industry knowledge to combat friction for your visitors. 100% Privacy. No Spam.
Don’t be held hostage
I don’t know what to fix
How does your website stack up against the 6 Most Common Mistakes on Websites? Learn how to bring your site to the next level.
Fix it for me
No one wants to start from scratch with a new website. Use what you’ve already got and make improvements to bring your store back to life.
Build me a new website
Theme Config & Setup
You deserve a site that is easy to maintain. Don’t spend time building a website that takes you away from building your business.
Amazing brands I’ve worked with
Kind Words From Clients
Joining forces with my fantastic clients to bring down their villains.
Sales are up and our website looks great. I would recommend Ilana to other business owners who need to establish, improve, or upgrade their websites to operate effectively online. As a business owner, it’s often difficult to prioritize endless tasks that need to be accomplished, and she was great at honing in on what matters most from both a technical / SEO and functional business perspective. I’m so glad to have Ilana as a go-to resource for future projects.
Ivy SimonFounder, Palette & Parlor, Shopify store
After leaving my Etsy shop and rushing to get my site live on Shopify, I knew more could be done to improve the customer experience, I just didn’t know what that was. Ilana gave recommendations from the navigation menu to the product variations and it was exactly what I needed to whip my site into shape. I’ve just totally revamped my Shopify website for the better. I highly recommend a Website Review to anyone looking for an honest and informed review of their website. For Shopify newbies, this is a must if you want your site to be attractive and easy for shoppers.
River WolfeButtons for the People Shopify store
The Website Review was incredibly helpful. I needed someone to take a look at my Shopify site to see if there was any room for improvement. I liked my home page, however I just wanted to make sure the theme was appropriate and I needed Ilana to provide her expertise. I truly appreciated her honesty and professional approach. It was also great to have the video for future references instead of jumping on a phone call. Without a doubt, I’d recommend this service to others.
Debb SchrodtPink Pig Shopify store
Thanks to Ilana, PDXWIT now has a website that matches the high caliber organization we are. It is a vast improvement in every way possible: user experience, accessibility, design aesthetic. She taught me a lot about accessibility and how to create a beautiful site that can reach audiences of all types. So much thought went into every detail and I feel excited and proud every time I have the opportunity to share it with someone.
Elizabeth StockExecutive Director, Portland Women in Technology
Anyone who has had a website for a few years, even if it’s working well, should have an outside expert go through it with a fresh pair of eyes. Ilana was easy to work with and enjoyable to talk with, but don’t let that trick you into thinking that’s all you get… She coded parts for our website herself, making it more user-friendly and faster-loading. She was always prompt to answer my questions and offer suggestions, but never pushed her view over ours. Ilana very clearly laid out our itinerary for the project in detail, yet was flexible so that we could change things along the way to create an even better result. We’ve received great customer feedback on the changes Ilana made which will provide a great return on investment. Perhaps I’ll be able to increase my salary next year!
Eleda TowleTriple Mountain, Shopify store
Ilana really listened to my concerns, fixed my Shopify site, and shared the why and what behind what needed to be done. My website is much better working and so much more functional. Working with her was a very pleasant experience. I learned a lot and love my website.
MichelleFlorencia Beauty, Shopify store
I was too close to my Shopify store and thought that a beautiful site was enough to make sales. Working with Ilana showed me where I could make minor changes to increase conversions while keeping the integrity of the design. Her advice was entirely objective, focusing on generating more conversions and better SEO for the site.
I had nearly 100 Google warnings on my Shopify homepage alone, let alone each of my product pages, causing concerns around what structured data was valid and if I could get Rich Results. I was referred to Ilana to help clean up the theme microdata, the root cause of my warnings. At first I was hesitant to give backend access to my Shopify store, but Ilana was prompt, fast and easy to communicate. I’d recommend her services again. She’s a solid communicator, fast turn around (within a day), and overall great experience.
Jeff CurtisThree Drops of Life Shopify store
This could be you!
You deserve the best. Your business deserves to thrive. Your customers deserve an experience they will tell their friends about.
Become your own superhero with these Shopify tips and tricks.
Pooh, when trying to come up with an idea will sit, one arm supporting the other as he taps his head saying “Think! Think! Think!”
When I visit websites and see font sizing as small as 12 or 13 pixels, it’s clear to me that there is still confusion between points and pixels.
Many argue that dynamic checkout buttons hurt AOV which isn’t wrong. The counter to that of course is that dynamic checkout buttons increase conversions.