Articles

Safe, boring, vanilla rules the world, but that's not what will make your Shopify store stand out above your competitors.

Be the authority you are and tell everyone about it. Be an actual human sharing advice, opinions and experiences that are actually helpful.

Knowing about the product is important but so is who you're buying from. Beyond trust, there is basic functionality that every ecommerce store should have.

Bots like Google's crawler and LLMs need page content to know what a page is about and if it's relevant. A collection page without content is almost as bad as a blank page.

Find a single idea you can talk about for under and hour. From there, you can build out six articles to get you started.

Removing the bad things that cause issues from bouncing traffic, to weak conversions, to weakening SEO. Everything on a page needs to justify its existence.

Character limits in Shopify are soft-limits search engines agreed on. Spend your time adding more content to the page to show up in more of the search results.

Building internal links will help your visitors as well as your SEO. Are there pages that will help customers and search engines discover more of your site?

Starting a blog has a hill to get over but they come with a lot of benefits that show up on day 1.

From a customer experience perspective, the number of products in a collection could be the difference of sales or no sales.

Things that boost conversions work fine alone but start failing when combined with others.

Customers depend on product data and missing critical pieces will cause issues. Here's what you absolutely have to get right for your Products in Shopify.

Keep your gifs optimized and small. Keep your videos click-to-play. The performance and SEO impact isn't worth it. 

The Internet is literally a machine to let people search for, find, and consume content. Use that to your benefit.

Answering 3 questions will tell you what you need the content to do. This will help you determine what content to add.

JSON-LD for SEO can include adult related markup to your Product data for all products or just the products that need it.

Adding text automatically is easy. Adding the right text is hard. The effectiveness comes from knowing how to apply the knowledge.

"Bing has reported that we received 8600 Microsoft Co-Pilot citations during the first 3 months of the year with the help of the JSON-LD app."

What I'd ask is, how do YOU differentiate between them all? If you can't differentiate your products, they should probably be variants.

Shopify is testing adding the llms.txt file for all Shopify stores. Yep! That means you don't need another app or some quirky workaround.

Even though the heyday of blogging has passed, adding a blog to your Shopify store can improve your SEO traffic. Maximizing your blogs is easier than you think.

SEO scores are rubbish and should be ignored. Look at the reasons why you got a score without obsessing about the number. Can you improve those areas?

By default, JSON-LD for SEO will include product markup on every product page. Turn off product markup provided by JSON-LD for SEO on some or all product pages.

The vast majority of this spam isn't from bots or anyone attacking your website. It's from people exploiting a flaw in Google Analytics. No need to worry though.