Articles

Removing the bad things that cause issues from bouncing traffic, to weak conversions, to weakening SEO. Everything on a page needs to justify its existence.

Character limits in Shopify are soft-limits search engines agreed on. Spend your time adding more content to the page to show up in more of the search results.

Building internal links will help your visitors as well as your SEO. Are there pages that will help customers and search engines discover more of your site?

Starting a blog has a hill to get over but they come with a lot of benefits that show up on day 1.

From a customer experience perspective, the number of products in a collection could be the difference of sales or no sales.

Things that boost conversions work fine alone but start failing when combined with others.

Customers depend on product data and missing critical pieces will cause issues. Here's what you absolutely have to get right for your Products in Shopify.

Keep your gifs optimized and small. Keep your videos click-to-play. The performance and SEO impact isn't worth it. 

The Internet is literally a machine to let people search for, find, and consume content. Use that to your benefit.

Answering 3 questions will tell you what you need the content to do. This will help you determine what content to add.

JSON-LD for SEO can include adult related markup to your Product data for all products or just the products that need it.

Adding text automatically is easy. Adding the right text is hard. The effectiveness comes from knowing how to apply the knowledge.

"Bing has reported that we received 8600 Microsoft Co-Pilot citations during the first 3 months of the year with the help of the JSON-LD app."

What I'd ask is, how do YOU differentiate between them all? If you can't differentiate your products, they should probably be variants.

Shopify is testing adding the llms.txt file for all Shopify stores. Yep! That means you don't need another app or some quirky workaround.

Even though the heyday of blogging has passed, adding a blog to your Shopify store can improve your SEO traffic. Maximizing your blogs is easier than you think.

SEO scores are rubbish and should be ignored. Look at the reasons why you got a score without obsessing about the number. Can you improve those areas?

By default, JSON-LD for SEO will include product markup on every product page. Turn off product markup provided by JSON-LD for SEO on some or all product pages.

The vast majority of this spam isn't from bots or anyone attacking your website. It's from people exploiting a flaw in Google Analytics. No need to worry though.

As your product catalog grows you start to run into problems you never had. Specifically around the 1,000 product mark, managing things starts to get overwhelming.

Instead of chasing the idea-of-week, focus on the big things that matter and have always mattered. Content. Internal links. Backlinks.

The top reason for people to bounce are unmet expectations. The key to fixing bounce rates is to identify why people are bouncing.

By including the primaryImageOfPage in the structured data, we can now influence which image gets selected for search results.

Just because you can add SEO keywords to your Etsy store, doesn't mean you should do the same for your Shopify SEO. Some keyword efforts can hurt your SEO.