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JSON-LD for SEO adds a handful of fields for every product in your store. Most of which are dynamic. Here’s a list of what might be added.

JSON-LD for SEO adds a snippet to the Shopify theme which will auto-detect and markup a few types of content (Organization, Website, Product, Article).

If you’re using Orankl for your product reviews, JSON-LD for SEO can automatically export them and add them reviews to your Shopify store’s Structured Data.

Learn what's needed for Shopify SEO including page content, hidden content, Rich Results, internal links, backlinks, and more.

Many themes have poorly designed structured data which results in Google ignoring it completely, which prevents the store from ever getting Rich Snippets.

Now JSON-LD for SEO will automatically find, extract, and format the review data from Shopify into the JSON-LD structured data format needed to get Rich Snippets in Google.

To further expand JSON-LD for SEO’s usefulness, I’ve added support for Stamped.io product reviews to JSON-LD for SEO’s product snippet.

JSON-LD for SEO integrates with various reviews apps in order to pull out your product reviews and format them for Google.

In almost all cases, Google is able to recognize that the two sets of structured data are related to the same product.

One of the big advantages of JSON-LD for SEO is that is can provide structured information to Google about your brand or company.

Google may choose to display your brand's search results with a Sitelinks Searchbox indicating how customers can perform a search on your site.

This article is for the legacy version of JSON-LD for SEO only.

Rich Cards are a feature offered by Google, building on the success of Rich Snippets.

The advantage of JSON-LD for SEO is that it will not only provide the same sort of information, but additional info about your store that allows Google to include your store in the Google Knowledge Graph.

Google takes your structured data, combines it with what they find on the product page, and decides which pieces of information to include in your rich snippets.

Recently Shopify updated how reviews are shown for each app. As a consequence of this update, there are now errors in the structured data which means that apps are no longer showing their reviews in the search results.

The standard answer is to do SEO and build more links. Then you’ll rank higher and get more traffic. That’s a great strategy but not all search results are created the same.

An easy way to find only your website in search results is to use Google’s site scope with your store URL. Use this exact query needed to find all your product pages.

This guide will walk you though testing your structured data. Make sure to read it all the way through including the testing tips at the end.

How long until my store’s rich snippets show up in Google? Most are hoping for a simple answer like "a few days" or "72 hours" but it’s not that simple.

Around or before March 6th, Google performed an update to their algorithm that affected reviews and ratings. One part of that update either removed support for Data Vocabulary definitions or severely increased the requirements around them.

There were months where I was producing quality writing and advice but nothing was happening. It was difficult, emotionally to keep doing something that felt like it wasn’t working.

A quick overview of what structured data your store needs to have. Most stores have a few elements from this list but without all of it, you’re at a disadvantage.

Web developers joke that bad HTML is called tag soup.