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Sometimes this is because a page hasn’t been found and indexed by Google yet but that’s uncommon for popular pages.

Does the "alt text" for images need to be different for every image or can a single product have similar alt text for all of that products images?

There are a lot of fields that Google requires and recommends in the structured data. But there’s only a few that are visible in the product Rich Snippets

JSON-LD for SEO already includes all of the structured data Google requires for product Rich Snippets in both Search and Image Search.

Google requires pages to have a specific level of quality before they are included. This quality is what you might have heard about in SEO, called on-page factors.

Search Console is a free service that collects search and SEO data about your website, but it can be confusing, contradictory, and sometimes wrong in places.

Sometimes you’re selling multiple products as a group and need to set a minimum quantity, like a set of 100 pens. Google Merchant Center is very particular with your product prices.

Now your store’s Shopify Pages will automatically include the JSON-LD data that Google requires to get Article Rich Snippets.

Now JSON-LD for SEO will be able to bring your Opinew product reviews directly into the JSON-LD structured data.

JSON-LD for SEO will be able to pull your Ryviu product reviews directly into the JSON-LD structured data.

You don't need to remove your theme's microdata unless you're also using Google's Merchant Center with Shopify which is super strict about structured data.

Google is okay with having duplicate sets of structured data on a page. They’ll end up using the most complete and error-free set they find (usually from my app).

JSON-LD for SEO supports the VideoObject type once you add some additional data to your Shopify store to describe the video.

If you’re in the wrong channel or aren’t visible in it, there are going to be crowds of customers who don’t even know you or your products exist.

Now the app will be able to pull your Rivio product reviews directly into the JSON-LD structured data.

Schema is what's called a data vocabulary that describes what each type of data that can be included inside of your structured data.

Is this older format for structured data or microdata hurting and should I strip it out of the .liquid files or is that not worth the trouble?

Comparing SEO Manager, Plug In SEO, and other SEO apps to JSON-LD for SEO are a bit difficult because they do different things.

I’m talking about Google’s Rich Snippets program. These are a set of enhancements that Google adds to your store’s search results to show additional data about each page.

Even if you have existing structured data, Google is pretty good at using the most complete version you have. In most cases that will be the JSON-LD for SEO version.

Google’s Data Highlighter tool is a way to select parts of the pages and mark them up as structured data.

When you add new products, collections, or update anything, the app will automatically use the new data.

This was only a minor change to the structured data format but this shows what can happen in such a short time.

She sold one-off antiques where she’d only have one in inventory, maybe two. Deleting them when they were sold sounded like the right thing to do. But Google doesn't like that.