Articles

Want to be informed when a new article is published?

Subscribe to my newsletter to receive e-commerce tips, strategies, and leading industry knowledge to combat friction for your visitors. Plus, get free access to my Premium Resource Center. 100% Privacy. No Spam.

    Jul 8, 2025

    5 min read

    Improve international SEO on Shopify with five key tips to boost visibility, traffic, and global sales.

    Jun 17, 2025

    7 min read

    Get your Shopify store seen in AI search results with practical SEO tips, structured data, and tools.

    May 27, 2025

    1 min read

    Learn why using site wide click-through-rate is misleading and could cause you to think traffic dropped when it didn't.

    May 20, 2025

    5 min read

    Backlinks are a great signal to Google that your Shopify website provides valuable content. Unfortunately, not all backlinks are created equal.

    May 13, 2025

    4 min read

    Confused about robots.txt vs noindex? Learn exactly when to use each to control search visibility.

    May 6, 2025

    1 min read

    Clarifying that reviews on your homepage are good, we just don't want structured data for those reviews to show on the homepage also.

    Apr 29, 2025

    1 min read

    If Shopify's metafield value is visually on the page or in your HTML source code, it can impact SEO.

    Apr 22, 2025

    2 min read

    Google guidelines around reviews are extremely strict and they take them very seriously.

    Mar 25, 2025

    2 min read

    Multiple aggregateRating markups may prevent Review Rich Results. Discover how to fix this issue and boost your product review visibility.

    Mar 18, 2025

    1 min read

    Wiped out 86,000 errors within a week. Rich snippets started to get picked up by google. Images for products in SERPs started to show correctly instead of being blank or completely missing.

    Mar 10, 2025

    2 min read

    Understand how Google Search Console works with Product Snippets and Merchant Listings and their sample size reporting.

    Feb 18, 2025

    2 min read

    That’s a fear of making a change to your theme and losing Rich Results and even the product page itself in Google.

    Feb 11, 2025

    4 min read

    The simple answer is to include the brand name in your product title if there is a search volume for [brand] [product]. Answers are never that simple.

    Feb 4, 2025

    1 min read

    Help Google recognize sale prices in search results with ListPrice structured data using Shopify's Compare-at price —boost visibility and attract shoppers!

    Jan 28, 2025

    3 min read

    Will adding structured data with JSON-LD for SEO boost traffic? Find answers on ROI, implementation timing, and structured data benefits.

    Jan 21, 2025

    1 min read

    Learn Shopify SEO with actionable insights and proven strategies in this 7-hour video course! We've simplified SEO to help you focus on what really matters.

    Jan 14, 2025

    2 min read

    Here’s a short primer on Rich Results, Rich Snippets, Rich Cards, and what the heck structured data even means.

    Jan 9, 2025

    1 min read

    Link two or more stores using the Linked Accounts feature and grant a specific user access who does not have access to your Shopify Apps.

    Jan 7, 2025

    1 min read

    Audit and remove unnecessary collaborator and staff access to your Shopify store.

    Dec 10, 2024

    1 min read

    Product handles can be valuable from a user experience perspective, but I wouldn’t rank them very high up in the things to consider in regards to SEO.

    Dec 3, 2024

    3 min read

    Ease your stress from Google's Core Updates. Focus on your Shopify store page content to improve search results with this self-assessment.

    Nov 25, 2024

    2 min read

    I don't remind folks often enough but now's as good a time as any. Before you get an influx of customers, backup your Shopify store today.

    Nov 19, 2024

    7 min read

    There are four questions that any store can use to gauge the structured data from any Shopify app or even your Shopify theme.

    Nov 12, 2024

    2 min read

    Structured data in general is more about improving how your existing search results appear, without affecting rankings. But here's what can impact your rankings.

    1 2 3 19