Articles

A blog is just a collection of web content organized by date. To make your blog not a blog, figure out what you want to call things.

Avoiding a 5% fee might mean you lose 100% of that order. If after several months no one uses a payment method, then consider removing it to reduce fees.

There are a few ways to approach selling internationally to help your customers and Google better understand how you sell products. 

Using the Custom Fields feature in JSON-LD for SEO, each store can now add new fields or override some of the existing fields in the structured data.

When linking to a collection page you have the ability to start a whole new browsing path for customers as they discover other things you offer.

Safe, boring, vanilla rules the world, but that's not what will make your Shopify store stand out above your competitors.

Be the authority you are and tell everyone about it. Be an actual human sharing advice, opinions and experiences that are actually helpful.

Knowing about the product is important but so is who you're buying from. Beyond trust, there is basic functionality that every ecommerce store should have.

Bots like Google's crawler and LLMs need page content to know what a page is about and if it's relevant. A collection page without content is almost as bad as a blank page.

Find a single idea you can talk about for under and hour. From there, you can build out six articles to get you started.

Removing the bad things that cause issues from bouncing traffic, to weak conversions, to weakening SEO. Everything on a page needs to justify its existence.

Character limits in Shopify are soft-limits search engines agreed on. Spend your time adding more content to the page to show up in more of the search results.

Building internal links will help your visitors as well as your SEO. Are there pages that will help customers and search engines discover more of your site?

Starting a blog has a hill to get over but they come with a lot of benefits that show up on day 1.

From a customer experience perspective, the number of products in a collection could be the difference of sales or no sales.

Things that boost conversions work fine alone but start failing when combined with others.

Customers depend on product data and missing critical pieces will cause issues. Here's what you absolutely have to get right for your Products in Shopify.

Keep your gifs optimized and small. Keep your videos click-to-play. The performance and SEO impact isn't worth it. 

The Internet is literally a machine to let people search for, find, and consume content. Use that to your benefit.

Answering 3 questions will tell you what you need the content to do. This will help you determine what content to add.

JSON-LD for SEO can include adult related markup to your Product data for all products or just the products that need it.

Adding text automatically is easy. Adding the right text is hard. The effectiveness comes from knowing how to apply the knowledge.

"Bing has reported that we received 8600 Microsoft Co-Pilot citations during the first 3 months of the year with the help of the JSON-LD app."

What I'd ask is, how do YOU differentiate between them all? If you can't differentiate your products, they should probably be variants.