Detailed product Structured Data that JSON-LD for SEO creates for Shopify

By Ilana Davis

JSON-LD for SEO adds a little over a dozen fields for every product in your store.

Many of them are dynamic depending on what product data you’ve entered into Shopify.

Here’s a list of what might be added.

  • Brand
  • sku
  • mpn
  • description
  • url
  • name
  • image
  • itemCondition
  • aggregateRatings (reviews)

Each product variant also includes an Offer set of data with:

  • price
  • currency
  • itemCondition
  • url
  • sku
  • mpn
  • availability
  • priceValidUntil
  • gtin
  • gtin8
  • gtin12
  • gtin13

If you’re looking for any other fields, I’d be happy to add them if they make sense and I can get the data from Shopify for them.

JSON-LD for SEO

Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.

Linking Llama

Link discontinued products to their best substitute. Keep discontinued products published on your website and continue to benefit from traffic to these pages.