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Lighthouse reported on a few performance things that actually make sense for my website and Shopify sites in general.

There are 4 types of Rich Pins: app, article, product and recipe Pins. Pinterest will use the JSON-LD data provided automatically.

Over the past months Google has been making changes to their Rich Snippets and Rich Cards programs. The most visible part is to unite them and call them Rich Results.

Even though JSON-LD for SEO only focuses on getting Rich Results for your Shopify store, there are other factors that influence the process.

When you’re dealing with SEO you need to be ahead of the game. Months ahead.

For Shopify stores that only have one product or one primary product that they feature on the homepage you can add a single product's data to your homepage.

Changing Shopify's page titles without editing the theme directly.

JSON-LD for SEO will be able to bring your Reviews.io and Reviews.co.uk product reviews directly into the JSON-LD structured data.

Now you can add more details to that data by telling Google exactly what type of business you have.

This article only applies to customers who installed the app prior to January 2022.

One of the core factors Google uses to evaluate a page is the content. They check a lot of things in it but the quantity and quality both matter.

Google has recently released a new tool for checking your Rich Snippets and Rich Cards

Ss long as the template has ‘product’ in the name, the Product structured data will be used.

A JSON-LD for SEO customer emailed asking about using his store’s brand name when his products are accessories for another, more popular brand name.

Even if you don’t have a retail store and you’re a virtual store only, by including your location you still might pick up some additional local traffic.

Make sure that you also aren’t automatically changing the content on the page based on the user’s IP.

SEO is sometimes promised as a magical way to get tons of free traffic and customers. You just have to do these 10 weird things and BOOM, there’s traffic.

Entering SEO keywords into any Shopify app doesn’t really have much impact, if any at all.

Now Google will be reviewing these more closely and may take a manual action against a site. A manual action could remove all search enhancements for the entire site.

I want to clear up some confusion about how structured data works when it’s duplicated.

Simply uninstall JSON-LD for SEO in the list of installed apps under "App and sales channel settings".

Structured data and mobile are interesting but I bet you wouldn’t guess my response… Technically speaking Google’s web crawler isn’t a mobile visitor.

Depending on how you've set up your product prices in Shopify, you might need to modify the product prices for the product page.

This is known as Google’s Knowledge panel and also goes by Google’s Knowledge Graph Card. It pulls data in from Google’s Knowledge Graph.