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One of the core factors Google uses to evaluate a page is the content. They check a lot of things in it but the quantity and quality both matter.

Google has recently released a new tool for checking your Rich Snippets and Rich Cards

Ss long as the template has ‘product’ in the name, the Product structured data will be used.

A JSON-LD for SEO customer emailed asking about using his store’s brand name when his products are accessories for another, more popular brand name.

Even if you don’t have a retail store and you’re a virtual store only, by including your location you still might pick up some additional local traffic.

Make sure that you also aren’t automatically changing the content on the page based on the user’s IP.

SEO is sometimes promised as a magical way to get tons of free traffic and customers. You just have to do these 10 weird things and BOOM, there’s traffic.

Entering SEO keywords into any Shopify app doesn’t really have much impact, if any at all.

Now Google will be reviewing these more closely and may take a manual action against a site. A manual action could remove all search enhancements for the entire site.

I want to clear up some confusion about how structured data works when it’s duplicated.

Simply uninstall JSON-LD for SEO in the list of installed apps under "App and sales channel settings".

Structured data and mobile are interesting but I bet you wouldn’t guess my response… Technically speaking Google’s web crawler isn’t a mobile visitor.

Depending on how you've set up your product prices in Shopify, you might need to modify the product prices for the product page.

This is known as Google’s Knowledge panel and also goes by Google’s Knowledge Graph Card. It pulls data in from Google’s Knowledge Graph.

Since this article has been written, JSON-LD for SEO now supports more review apps using its Magical Reviews Integrations

Getting more of your products into Google, specifically the product variants.

In general, all of the app’s plans should achieve similar results.

Shopify actually handles a lot of the on-page SEO, especially when combined with a good theme.

Recently Shopify announced they had their 500,000th store signup for the platform.

Much of SEO these days boils down to a few key things

Sometimes this is because a page hasn’t been found and indexed by Google yet but that’s uncommon for popular pages.

Does the "alt text" for images need to be different for every image or can a single product have similar alt text for all of that products images?

There are a lot of fields that Google requires and recommends in the structured data. But there’s only a few that are visible in the product Rich Snippets

JSON-LD for SEO already includes all of the structured data Google requires for product Rich Snippets in both Search and Image Search.