Structured Data types JSON-LD for SEO creates for Shopify

JSON-LD for SEO will auto-detect and markup a few types of content (Organization, Website, Product, Article).

It will “just work” for these types.

• Every page has data added with the business details (Organization).
  
• Homepage has website details (Website).
• Product pages get the Product data with ProductGroup markup.
• Product pages with reviews and you use a review app we integrate with will get aggregateRating data. 
• Blog posts and Shopify Pages get the Article data.
• Breadcrumbs for all pages.
• Every page has WebPage. 
• Plus some fields (too many to list here) are customizable. 

Additionally, other data types can be configured once you add the extended content details to Shopify.

• Shipping and returns data can be added once configured.
• Any page with a video can also have VideoObject data added.
  
• Any page with a recipe can also have Recipe data added.
  
• Any page with FAQ entries can also have FAQPage data added.
  
• Any page with How To instructions can also have HowTo data added.
  

With Google's updated algorithm, some search enhancements are harder to obtain but they may still be worth while so that search engines can better understand the contents of page.

Want to add custom markup to your store?

You can add and link custom structured data to JSON-LD for SEO.