Structured Data types JSON-LD for SEO creates for Shopify

By Ilana Davis

JSON-LD for SEO adds a snippet to the Shopify theme which will auto-detect and markup a few types of content (Organization, Website, Product, Article).

It will “just work” for these types.

  • Every page has data added with the business details (Organization)
  • Homepage has website details (Website)
  • Product pages get the Product data
  • Blog posts and Shopify Pages get the Article data
  • Breadcrumbs for products and blog posts (must be enabled)

Additionally, other data types can be configured once you add the extended content details to Shopify. With Google's updated algorithm, some of these Rich Results are harder to obtain but they may still be worth while so that search engines can better understand the contents of page.

Want to add custom markup to your store?

You can add and link custom structured data to JSON-LD for SEO.


Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.

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