Mild-mannered designer by day…
I don’t actually think I’m a superhero. I mean, many people have this notion that superheroes have genetic mutations and have superpowers. Neither of which I have. Unless you count being a triplet as a genetic mutation 😉
Structured Data types JSON-LD for SEO creates for Shopify
Published: May 24, 2017 - Updated: August 04, 2025
JSON-LD for SEO will auto-detect and markup a few types of content (Organization, Website, Product, Article).
It will “just work” for these types.
- Every page has data added with the business details (Organization).
- Homepage has website details (Website).
- Product pages get the Product data with ProductGroup markup.
- Product pages with reviews and you use a review app we integrate with will get aggregateRating data.
- Blog posts and Shopify Pages get the Article data.
- Plus some fields (too many to list here) are customizable.
Additionally, other data types can be configured once you add the extended content details to Shopify.
- Breadcrumbs for products and blog posts (must be enabled).
- Shipping and returns data can be added once configured.
- Any page with a video can also have Video data added.
- Any page with a recipe can also have Recipe data added.
- Any page with FAQ entries can also have FAQPage data added.
- Any page with How To instructions can also have HowTo data added.
With Google's updated algorithm, some search enhancements are harder to obtain but they may still be worth while so that search engines can better understand the contents of page.
Want to add custom markup to your store?
You can add and link custom structured data to JSON-LD for SEO.
JSON-LD for SEO
Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.