Google Rich Cards, Shopify, and JSON-LD for SEO

By Ilana Davis

Rich Cards are a feature offered by Google, building on the success of Rich Snippets. They display content in a more engaging visual format, allowing for a better mobile experience on search result pages.

At the time of writing, Rich Cards are available for Recipe and Video content only.

JSON-LD for SEO does support Rich Cards - however, it does require you to use an additional (free) tool called a Metafield Tool to manually add the additional data required by Rich Cards to your article or products.

This article will show you how to setup Rich Cards for Recipes.


Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.

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