Changing your SEO title tags in Shopify

By Ilana Davis

The title tag is an important part of your Shopify store’s on-page SEO, along with a few other things.

A customer of JSON-LD for SEO emailed asking about how to change the titles without editing the theme directly.

First off, most pages in Shopify have two titles

  • actual titles
  • SEO titles

The actual title is used as the header on the page. These are the product name, the blog post title, or the collection name.

The SEO title is used in the browser tab and by Google in the search results but is invisible in the actual page content.

To change the SEO titles, look for the Search engine listing preview -> Page title. Products, collections, and Pages all have them.

Example of Shopify SEO meta fields on product pages. The text on Shopify reads: Add a title and description to see how this product might appear in a search engine listing.

Below is an example of one of my products with the SEO title at the bottom.

Notice how it’s a different title than the product name.

Screenshot of Shopify editable meta title and description URL fields.

Change that and your product page title will change.

With the holidays over and the new year starting, have you thought about getting your SEO ready for the upcoming year?

Proper structured data is one easy SEO option that can get you more and higher quality traffic through Google’s Rich Snippets program.

And JSON-LD for SEO is the easiest and safest option in the Shopify app store to automatically add that data.

Already trusted by thousands of stores, it’s among the top SEO apps overall.


Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.

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