Time to gear up for Black Friday... in May?

By Ilana Davis

It’s time to start getting ready for Black Friday.

No, no, no it’s not suddenly October.

It’s still May.

But when you’re dealing with SEO you need to be ahead of the game.

Months ahead.

Now would be the ideal time to start thinking about what pages you’d want to create or start to rank for 2018’s holiday season.

Perhaps a coupons page? Or a holiday deals page?

You don’t need to get them perfect right now. Just get a landing page published with a bit of content on it. Then as the holiday season approaches, update it and fill it out.

You have right around six months which is plenty of time for even the smallest page to start showing up in Google.

Today would also be a good day to Install JSON-LD for SEO if you haven’t yet.

With six months before the holiday season starts, you have enough time to start getting Rich Snippets and beating your competition in the search results.


Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.

Linking Llama

Link discontinued products to their best substitute. Keep discontinued products published on your website and continue to benefit from traffic to these pages.