Articles

Want to be informed when a new article is published?

Subscribe to my newsletter to receive weekly e-commerce tips, strategies, and leading industry knowledge to combat friction for your visitors. Plus, get free access to my Premium Resource Center. 100% Privacy. No Spam.

    Jul 17, 2023

    1 min read

    By linking to the individual products, customers are able to select the products they know they love without having to search through the site.

    Jul 10, 2023

    1 min read

    It doesn't matter if you sell clothes or not. Technical products with specs and compatibility issues are another classic example of this problem.

    Jul 6, 2023

    2 min read

    Use this video to walk you through the steps of creating links and adding a section to your theme for Linking Llama.

    Jul 4, 2023

    1 min read

    Google is perfectly fine with products being out of stock, but there's a better way and just removing unavailable products from your website.

    Jun 30, 2023

    1 min read

    What if you could pave a path for that organic traffic from your discontinued product to where you want it?

    Jun 27, 2023

    2 min read

    When and where should all-caps titles be used? The decision to use all capital letters for headings can often lead to a heated argument. 

    Jun 20, 2023

    1 min read

    Analyzify can help get your Shopify GA4 data up to par! Especially with their free youtube video course.

    Jun 13, 2023

    3 min read

    Reviews in Google Ads are a different process from reviews in organic search results.

    Jun 5, 2023

    2 min read

    If you sell food items or products where the ingredients may matter to your customers, make a point to call out these details.

    May 30, 2023

    5 min read

    If you are selling in multiple currencies and you haven't set up your Shopify store with International Domains, I recommend you do that now. Here's how:

    May 22, 2023

    3 min read

    Anytime you expect there to be more traffic to your website than normal, there are a few things I recommend you do.

    May 16, 2023

    1 min read

    Months of silence can lead to larger customer acquisition opportunities down the road.

    May 9, 2023

    2 min read

    Build out content on your Shopify site for the long term by answering questions people search for in Google. This attracts pre-qualified customers to your store.

    May 1, 2023

    5 min read

    Multiple images in the search results are part of Google's algorithm. Some things I've noticed that may help are:

    Apr 25, 2023

    1 min read

    Include breadcrumb structured data for blogs and products (with and without collection) based on your theme configurations using JSON-LD for SEO.

    Apr 18, 2023

    1 min read

    JSON-LD for SEO now has the option to include BreadcrumbList structured data.

    Apr 17, 2023

    2 min read

    Merchant Center can automatically pull the shipping and returns data directly from Shopify when using JSON-LD for SEO if you include the right data.

    Apr 10, 2023

    6 min read

    If you haven't already upgraded to a Shopify 2.0 version theme, I highly recommend you plan for this as soon as possible.

    Apr 4, 2023

    2 min read

    The risk of using Quick View is that some customers misinterpret the Quick View popup as the product page itself.

    Mar 27, 2023

    2 min read

    We often see this warning because Shopify themes or Shopify apps haven't updated their code to use the proper brand type.

    Mar 20, 2023

    1 min read

    Add HowTo markup to your structured data using JSON-LD for SEO to qualify for search enhancements such as HowTo Rich Results.

    Mar 16, 2023

    3 min read

    Adding structured data to your How To guides can qualify your Shopify store for additional search enhancements like HowTo Rich Results.

    Mar 8, 2023

    3 min read

    The long-awaited Google Analytics 4 and Shopify integration is available via the Google Sales Channel App.

    Mar 6, 2023

    4 min read

    Remove the collections and collection name from the URL to ensure that Google only uses the product URL when indexing the page.

    1 2 3 4 5 18