Articles

Shopify is testing adding the llms.txt file for all Shopify stores. Yep! That means you don't need another app or some quirky workaround.

Even though the heyday of blogging has passed, adding a blog to your Shopify store can improve your SEO traffic. Maximizing your blogs is easier than you think.

SEO scores are rubbish and should be ignored. Look at the reasons why you got a score without obsessing about the number. Can you improve those areas?

By default, JSON-LD for SEO will include product markup on every product page. Turn off product markup provided by JSON-LD for SEO on some or all product pages.

The vast majority of this spam isn't from bots or anyone attacking your website. It's from people exploiting a flaw in Google Analytics. No need to worry though.

As your product catalog grows you start to run into problems you never had. Specifically around the 1,000 product mark, managing things starts to get overwhelming.

Instead of chasing the idea-of-week, focus on the big things that matter and have always mattered. Content. Internal links. Backlinks.

The top reason for people to bounce are unmet expectations. The key to fixing bounce rates is to identify why people are bouncing.

By including the primaryImageOfPage in the structured data, we can now influence which image gets selected for search results.

Just because you can add SEO keywords to your Etsy store, doesn't mean you should do the same for your Shopify SEO. Some keyword efforts can hurt your SEO.

Compare pagination, load more, and infinite scroll for better SEO and page performance for Shopify stores.

There are dozens of strategies with literally 1,000s of variations of ways to get traffic. Which one works for you?

Avoid over-optimizing SEO. Prioritize marketing strategies that drive sales, traffic, and long-term Shopify store revenue growth.

Google supports Loyalty Membership Programs in structured data which they rolled out in 2025. Add your loyalty and membership programs data via JSON-LD for SEO.

Content that has been duplicated elsewhere on your store or on the Internet isn't as valuable as unique content.

How to outrank competitor product pages by building better webpages with content quality, speed, and popularity.

Learn how content lifespan affects SEO, when to update pages, and balance cost, relevance, and long-term rankings.

Learn how to control Shopify priceValidUntil schema, protect rich results, and customize validity using JSON-LD for SEO.

Tips for writing scannable product descriptions that improve readability, support SEO, and help shoppers find information quickly.

How often should you review Shopify SEO? Learn a quarterly process to fix issues and grow traffic.

Discover why excessive JavaScript hurts Shopify SEO and performance. Reducing unnecessary JavaScript can lead to faster, higher-ranking stores.

Stop wasting time on keyword density tools. They hurt content quality and have no impact on ranking your site in search results.

Easily add free shipping thresholds in JSON-LD for SEO and enjoy better Google visibility and richer results.

Think structured data boosts rankings? Not likely, but this thought experiment gives an example where it might.