Articles

Ordinarily, I'm in the "make a bunch of small tweaks and changes" camp. Heck, I built the Website Rescues for exactly this but sometimes more is needed.

Make your customers shopping experience easy. Not sure where to start? Here are a few ideas to create the best experience possible.

Submitting your sitemap to search engines is the same as registering where your sitemap is located. It's not to tell Google to check your site again.

Shopify stores will find two major reasons why their product feeds may be declined by Merchant Center for a mismatched price.

Customer reviews, both positive and negative, are key trust factors in your Shopify store. 95% of users rely on reviews to learn more about products.

Fera Reviews and LAI Ali Reviews are now integrated with JSON-LD for SEO along with the 20+ review apps on Shopify that qualify you for Review Rich Results

Metafields are Shopify's term for custom fields, but can Google decipher the information, use it, and index it for search results?

A customer I've been working with is competing with large companies who offer deep discounts making it a challenge to drive sales but here are a few ideas.

It can take months for your SEO to get going. Here are 5 simple things you can be working on right now to improve your SEO.

The Online Store 2.0 is a compilation of features. Here are some of the risks and rewards of Shopify's Online Store 2.0 features.

Junip and Automizely are the latest review apps that are now integrated with JSON-LD for SEO. This integration shares your product reviews with Google.

Does the hidden content have an impact on search results? The content exists, but what's the actual impact if it's not visually on the page?

Merchant Center is sharing the shipping details with organic results. This snippet is showing the shipping price and approximated days to delivery.

Can you combine product reviews, especially on a collection page in Shopify? Here are the relevant Google guidelines about reviews and products.

Google doesn't show exactly what your page or product description is in their search results but what they think is the best representation of the page.

Use HTML tables as a way to highlight technical specs, dimensions, materials, ingredients, and the like, enhancing your search results.

A new version of JSON-LD for SEO's app code has been developed to take advantage of new features rolled out with Shopify's Online Store 2.0.

Questions and considerations to keep in mind when narrowing down your search for a new Shopify theme. Deciding which theme fits your needs.

The JSON-LD for SEO app takes advantage of new features Shopify has included as part of Online Store 2.0. Here's the quick process of installing the app.

Do you update your theme, buy a new one, make make custom code edits or even get a custom theme built? What are the trade-offs?

Google Search, Rich Results, and reviews in the search results are one system. Google Merchant Center, ads, and reviews in the ads are another.

Share with them any deals you've got on your site. With any luck, they may find other products that peak their interest and add that to their cart too.

Product reviews are one of the major draws of Rich Snippets (aka Rich Results) but there are other types of Product Rich Results that Google uses too.

Ease your stress from Google's Core Updates. Focus on your Shopify store page content to improve search results with this self-assessment.