How product updates make their way into your structured data when using JSON-LD for SEO

A customer recently asked about how JSON-LD for SEO handles product updates:

What happens when I add new products, collections, and content after you set up the JSON-LD?
For example, I start and install the app today and next month add products and content, doing it constantly month after month.

JSON-LD for SEO gets the data directly from Shopify when the page loads. It actually runs on Shopify’s server, so it won’t slow down your store at all either.

When you add new products, collections, or update anything, the app will automatically use the new data. It works very similar to how your Shopify theme has a product page template that is used for every product you have.

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