A customer asked about review Rich Snippets and I wanted to share it with you. Question - is your app still very effective even without reviews? I noticed many of your before and after had very …
Why you shouldn’t rely on your Shopify theme’s microdata
A question that comes up frequently when I'm talking about my app JSON-LD for SEO is, Why can't I just use the structured data that comes with my theme? You can use your theme's microdata but …
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How Rich Results will enhance your search results
Getting Google to award you with Rich Results can benefit your business in various ways. Let's take a look at a search I did for stickers. It may be hard to spot the differences in these four …
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500,000 Shopify stores
Recently Shopify announced they had their 500,000th store signup for the platform. Which is great news for you. Normally as a business grows there are times when the service quality drops. e.g. more …
The essence of Shopify SEO in 2017, 2018, and beyond
The past two weeks I've been working with a friend on a new product to help Shopify stores with SEO. We're covering an overview of about a dozen major SEO topics and distilling them down into useful …
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Call Scooby-Doo: The case of the missing Shopify products in the search results
There's a lot of technology behind the scenes that Google uses to build up their search results. One customer emailed me with a question that highlights a very important concept that you should know …