Sold-out products should link to an alternative
Did you sell out of any products? If so, how are you handling those products?
Visiting a few sites recently provided a less than fruitful shopping experience. Many products were either out of stock or on backorder.
Though I expected to come across gifts that weren't available, the disappointing piece was that I was left at a dead end.
No alternative option.
No recommended products.
No way to even get an email when it's back in stock.
Of course, back-in-stock notifications won't do me much good if it's a gift and it will be a while before it's in stock again.
That's why I recommend showing similar or alternative products that may fit the bill.
No Guilt Bakes does a great job of linking to alternative products. These recommendations look curated which is what the customer would want, rather than a random list of products.
If your products are sold out don't leave your customers hanging. Especially during the gift season. Give them an alternative option that may work just as well if not better than they had originally planned.