We say this every month, but can you believe it's already May?! That means, for those of us in the Northern Hemisphere, that summer is fast approaching. If your busy season is here, wishing you …
Testing if tabs and accordions could be hurting your SEO
In a past article, I shared how product descriptions tabs could kill conversions. I shared one of the (many) issues with tabs is that depending on how the tabs are coded, you may be hiding the …
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Google’s product review rules you have to follow for Rich Results
Even though I don’t run a product reviews app, I get a lot of questions about reviews. That’s because getting your product reviews into Google’s Rich Results is such a powerful search enhancement for …
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Why Google displays a different version than your Shopify store SEO description
Often I'm asked why someone's store is showing up in Google with different text from what they set up in Shopify for the product. Google doesn't actually show exactly what your page or product …
JSON-LD for SEO now hides zero-priced Product structured data by default
JSON-LD for SEO now handles zero-priced variants differently. If you don't have zero-priced variants, you'll notice no change and can stop reading here. Here's what's happening: Variants with …
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Google’s Review Snippets severely impacted by recent Google algorithm changes
Google makes updates to their algorithm all the time. In fact, in a video from Google they mentioned that they make changes to the algorithm at least 6 times a day. Those changes are typically …