Recently a customer was asking about their meta descriptions and if they were fine. When I checked, I saw Google was adding the ellipsis (...) at the end of each one. Ellipsis is Google's way of …
Have you ever watched a spider?
Have you ever sat and watched a spider? Most of the time they stand still and just wait for things to happen. But when they are working, they are running all over the place. Fixing a web. Moving …
Reflecting on the rapid recent changes in structured data for Shopify stores
What a crazy time for structured data. With all the structured data algorithm changes Google's made over the last year, my stance around data quality is starting to firm up. If you don't have a …
Act 2: in which Google invalidates even more product review app data in Shopify stores
The changes to reviews from Google just keep coming. After September's big structured data algorithm update that caused some product review apps to be non-compliant with the structured data …
The unexpected impact of Google’s structured data algorithm update on Shopify’s Product Reviews
While Google's recent structured data update removed reviews from business data types, it also changed how product reviews work with some Shopify stores. I started noticed that stores using Shopify's …
Goodbye Review Rich Results for article and blog posts
While investigating Google's new Rich Results rules in their latest algorithm update I noticed something omitted. Specifically, we'll only display reviews with those types (and their respective …
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