Get more organic search traffic for your Shopify store
JSON-LD for SEO is a premium app that has been designed and optimized to get you results in Google, fast.
Once you’ve setup your Shopify store’s JSON-LD, you’re probably wondering when your store will show up differently in the search results.
How long this takes is vague and cloaked in mystery. This is mostly because it depends on how much trust your site has but also because Google doesn’t want people to game the search results.
Some sites have been able to deduce how parts of this works and how long it takes but it’s going to be different for every site. Google’s existing trust in your site is a big factor.
There are a few steps your site’s going to go through.
The first step is adding structured markup to your site.
You can search for how to set this up (it can be a pain) or you can install JSON-LD for SEO which will do this for you automatically.
As Google crawls your site it will notice your structured markup.
They don’t do anything with your structured markup just yet, besides noting that it’s there.
After crawling your site and seeing the structured markup in place, they will begin their analysis of your structured data.
It sounds like they do this on a page-by-page basis over the next week or two.
Slowly, some pages will start showing up in some search results with Rich Snippets.
Some searches won’t show the Rich Snippet, while others will. It all depends on the page’s trust, quality, and individual search.
After a few days your site may lose some or all of their Rich Snippets.
Don’t panic if this happens
This seems like a normal part of Google re-adjusting the search results for your Rich Snippets.
It’s important to not change your structured data format during this time or you might delay the final result. You can create new pages, update pages, and update the data inside of your structured data. But you shouldn’t change the format of them.
After a few days of no Rich Snippets, they’ll slowly start to come back over the next months.
At this point you should have what is called "semi-permanent" Rich Snippets. Google will attempt to show any page you have with its Rich Snippet to most searches. Some searches and some pages may not show depending on Google’s algorithm.
When you put it all together, it could take a few months before your site is consistently showing Rich Snippets. Some stores will see solid results after a month, others will see them in the first week, and then others take months.
For my Plus+ customers where I monitor their stores and give recommendations, it takes 37 days on average to see Rich Results appearing. Though it varies there too.
To err on the safe side, wait about 2-3 months.
That sounds like a long-time but if you think about it, it makes sense:
Eric Davis
P.S. The timeline for anything Google does with their search is a closely guarded secret. The above estimates are based on what people have seen but a) it could change at any time and b) your site may be different.
Increase organic SEO traffic through Google’s Rich Results. One-click allows search engines and others to understand your store and products.