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    Mar 23, 2020

    1 min read

    The availability Rich Result isn’t new and has been around for years now. This basic feature could pay off in spades for Shopify stores with it.

    Mar 19, 2020

    3 min read

    If you're finding extra time in your schedule, don't waste it. Here are a few things to help your business stay productive.

    Mar 12, 2020

    2 min read

    Another irrational fear I've seen from merchants is giving too much of a discount. They fear that if they offer a "large" discount, they won't make any money.

    Mar 5, 2020

    2 min read

    She's often got a case of the blah-blah-blahs. A 30-minute walk turns into her mostly darting from one topic to the next. She gets so confused by her randomness that she loses track of her point.

    Feb 27, 2020

    1 min read

    YOU can decide this is important. Push back on your vendors and demand for change. Make accessible design elements. Take responsibility for how customers access your shop.

    Feb 20, 2020

    1 min read

    We forget how automation tools impact our customers. Youtube video from BBC One called "If High Street Shopping was like Online Shopping"

    Feb 13, 2020

    2 min read

    Page speed is proven to have an impact on conversion rates, SEO rankings, engagement, and revenue. However, there is one flaw

    Feb 6, 2020

    4 min read

    The problem with old-school marketing formulas is that they’re too abstract for anyone who, well, isn’t an old-school marketer.

    Jan 30, 2020

    1 min read

    Most of the time, the only thing standing in the way of an integration is the review app itself.

    Jan 23, 2020

    1 min read

    Ecommerce sites need to have enough information to get your visitor what they need to make a purchase but not so much information their eyes can't focus.

    Jan 16, 2020

    2 min read

    If you’re suffering from over-categorization, you’re not alone. Many e-commerce sites implemented product attributes as sub-categories rather than filters.

    Jan 16, 2020

    1 min read

    With the price 0 in the data, that’s telling search engines that the product is free when it's not.

    Jan 14, 2020

    Want to know an easy way to tell if an SEO app understands SEO and structured data? See if they claim that structured data helps rankings.

    Jan 13, 2020

    1 min read

    The default ID suffix used for Product data has been changed from #product to #json-ld-for-seo.

    Jan 9, 2020

    1 min read

    I’ve done a few Website Reviews recently and noticed that folks are using language that makes sense to them, but not to their customers.

    Jan 9, 2020

    1 min read

    If you’ve just updated your theme, it could have changed both the code and URLs enough to cause problems with Search Console and Google Search’s crawler, and even your SEO.

    Dec 30, 2019

    2 min read

    If you don’t have a high-quality structured data app like JSON-LD for SEO and you haven’t hand-coded your structured data in the last month or so, you’re falling behind.

    Dec 19, 2019

    1 min read

    I've got a fun game for you to play. Go ahead, take a break. You deserve it. It will take 10 minutes!

    Dec 12, 2019

    1 min read

    Providing the option to pre-order can be key to a successful launch.

    Dec 5, 2019

    1 min read

    There’s a fine line between stocking too many products and not enough.

    Nov 28, 2019

    1 min read

    Spend some time today and make sure a new customer can find what they need and checkout seamlessly.

    Nov 21, 2019

    3 min read

    'Tis the season where many products begin to go on sale. It's that odd time where shoppers begin to purchase items, but can't wait for holiday sales.

    Nov 14, 2019

    2 min read

    Many organizations use two different platforms for their website. Perhaps their main website is on WordPress and they use Shopify for their e-commerce shop.

    Nov 7, 2019

    2 min read

    I do often recommend to clients they could try a popup and see if it helps with a goal they are trying to achieve.

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