Articles

Dr. Variant is a supervillain that infects Shopify stores with variantitus which appears to be benign but can be deadly.

Writing quality product descriptions, escape most merchants. Yet the beauty of product descriptions is that you can bust any objections customers have right there on the product page.

Your goal should be to have as much data that makes sense and follows the data guidelines. That’s how you get and keep Rich Results.

Building up your SEO traffic is a long-term play that’s measured in months and years but you can see incremental gains month-by-month and sometimes week-by-week.

Most people gravitate toward products that look clean and aligned which can directly impact conversion rates.

It can take under 60 minutes to create a Shopify account and start selling. Remember your site doesn't have to be perfect. Just get it up and work on it as you can.

The availability Rich Result isn’t new and has been around for years now. This basic feature could pay off in spades for Shopify stores with it.

If you're finding extra time in your schedule, don't waste it. Here are a few things to help your business stay productive.

Another irrational fear I've seen from merchants is giving too much of a discount. They fear that if they offer a "large" discount, they won't make any money.

She's often got a case of the blah-blah-blahs. A 30-minute walk turns into her mostly darting from one topic to the next. She gets so confused by her randomness that she loses track of her point.

YOU can decide this is important. Push back on your vendors and demand for change. Make accessible design elements. Take responsibility for how customers access your shop.

We forget how automation tools impact our customers. Youtube video from BBC One called "If High Street Shopping was like Online Shopping"

Page speed is proven to have an impact on conversion rates, SEO rankings, engagement, and revenue. However, there is one flaw

The problem with old-school marketing formulas is that they’re too abstract for anyone who, well, isn’t an old-school marketer.

Most of the time, the only thing standing in the way of an integration is the review app itself.

Ecommerce sites need to have enough information to get your visitor what they need to make a purchase but not so much information their eyes can't focus.

If you’re suffering from over-categorization, you’re not alone. Many e-commerce sites implemented product attributes as sub-categories rather than filters.

With the price 0 in the data, that’s telling search engines that the product is free when it's not.

Want to know an easy way to tell if an SEO app understands SEO and structured data? See if they claim that structured data helps rankings.

The default ID suffix used for Product data has been changed from #product to #json-ld-for-seo.

I’ve done a few Website Reviews recently and noticed that folks are using language that makes sense to them, but not to their customers.

If you’ve just updated your theme, it could have changed both the code and URLs enough to cause problems with Search Console and Google Search’s crawler, and even your SEO.

If you don’t have a high-quality structured data app like JSON-LD for SEO and you haven’t hand-coded your structured data in the last month or so, you’re falling behind.

I've got a fun game for you to play. Go ahead, take a break. You deserve it. It will take 10 minutes!