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Recently Google updated the design of the search results on desktop. The big difference is that they are now showing the favicons, add a bit of branding and color to the search results.

At first that sounds like some expert advice. Something that sounds similar to other advice from Google about content duplication and spam. But here’s the catch…

The idea of gift cards isn't new. They have been available for years, but only recently across all Shopify plans. Yet still, many Shopify stores don't offer them.

To help you to start increasing your web traffic, I’ve outlined 4 tips that I use for my business and for clients that are proven methods for increasing web traffic

Shopify only protects you at the platform-level. A platform recovery does not necessarily recover your store data.

The exit rate and bounce rate are similar in that the customer on your website didn't buy anything, but how you use the information is different. 

For many merchants I work with, their goals are usually to increase sales and/or increase conversions - the end result. It's also important to focus on what comes before.

Do a quick Google search for "product description tabs". What I don't see are the reasons not to use product description tabs.

Already booking into September, October and November mean that those who want to make changes to their site before the holidays are running out of time.

The purpose of your homepage isn't to sell them on that one item that brought them in from the proverbial sidewalk. Merchants are often too eager to close the sale. 

My freshman high school science teacher taught me one of the most valuable lessons that to this day I still remember.

It’s important to make your search results look the best they can which includes having high-quality titles and SEO/meta descriptions.

Are you thinking your product is any different? It's not. Customers want to know they are purchasing from brands they can relate to and that will treat them well.

Visitors come to your site from a variety of starting points with an end goal of making a purchase. It's your job to help them get to their end goal without getting so lost they want to give up.

What if I told you that designing for inclusivity could be small changes to your Shopify store that will directly impact conversions and they don't have to cost a lot of money?

Clarify shipping delays on your Shopify store

Use Google's special search queries to see how Google shows your store across their search engine.

To those who identify as white, this article is for you.

Last week, Shopify held their annual conference virtually where they announced that local delivery and pickup was going to be rolled out to all Shopify stores.

They are always testing new styles but since I noticed this on April 1st I decided to wait a bit to see if they held steady or were a another April Fool’s joke. Almost two months later, they appear to be the new regular.

Icons are used all the time, and when done correctly, they communicate the core idea or intent of a product. Yet so many store owners don't think about using them on their product page.

Google loves content and for most stores, product descriptions are the bulk of their content.

Longer urls give you more keywords in the urls but they also weaken the product’s keywords. Shorter urls emphasize the product’s keywords but you’re more limited in the number and types of keywords you can use.

Customers are like birds. And the rat… The rat is all the little things preventing customers from buying. I call that the conversion killer!