Mild-mannered designer by day…
I don’t actually think I’m a superhero. I mean, many people have this notion that superheroes have genetic mutations and have superpowers. Neither of which I have. Unless you count being a triplet as a genetic mutation 😉
Reviews on your homepage can be a good thing
I wanted to clarify an article I published recently that caused some confusion.
In a recent article, I shared the risks of adding review structured data to the homepage. Quite a few customers reached out concerned that they had reviews on their homepage.
To be clear, you can have reviews and testimonials on your homepage.
I was specifically referring to the risks of adding the review structured data. Google doesn't want the review structured data on your homepage. That's the issue.
Some folks will add review structured data where they shouldn't. As a reminder, structured data is invisible to you but search engines can see it. So they think, heck I have thousands of company reviews I've gathered over time and I want Google to show that in search results.
However Google only allows product reviews on product pages when it comes to the structured data.
My advice is to avoid adding review structured data where it doesn't belong.
Not on the homepage.
Not on your collection page.
Not on your blog post.
Not on pages.
Here are some great examples of what is good:
Visually showing reviews and testimonials on your homepage is great social proof and I highly recommend it.
The following stores show their product reviews as social proof on their homepage.
What these stores do right:
There are a few things these stores get right and I wanted to highlight it for you.
- Linking the reviews from happy customers to the product they are reviewing.
- Shows the total reviews across their whole site.
- Include photos of the products if it's helpful.
- Though not required, using a third party review app.
- No review structured data for their homepage in the code 🥳
How to tell if you're doing the right thing?
Run any page but a product page through the Rich Results Testing Tool. As long as you don't see Review Snippets, you are good to go!
The following screenshot is what you don't want to see. 
Want to show testimonials or reviews on your homepage? Good, do it!
What's not ok is adding structured data to your homepage of a 5.0 star rating with 6,839 reviews.
JSON-LD for SEO
Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.