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Free shipping thresholds supported in structured data
Published: November 18, 2025
Google has finally announced support for free shipping thresholds in structured data. Yahoo!! Seriously, I was jumping in my seat when this was announced.
JSON-LD for SEO customers can include a free shipping threshold amount in the structured data. This is available on plans that include Shipping details and Returns policy data.
This is especially great for those who use carrier calculated rates before qualifying for free shipping. Shopify doesn't make shipping rates available to us. So adding shipping details to the structured data other than flat rates were always out of the question prior to this update from Google.
Add free shipping threshold data to JSON-LD for SEO
- In JSON-LD for SEO, go to Business Settings -> Shipping Details.
- Enter the amount in which orders must be over to qualify for free shipping. If you offer free shipping on all orders, simply enter 0.
- Don't forget to fill out the other fields if you can. The more you complete, the less non-critical issues.
Google only supports free shipping threshold on Organization data
There is one important piece to note with the free shipping threshold update.
Google only supports free-shipping thresholds on Organization data.
That means Merchant Listings for product structured data may show that you are missing shipping fields. That's ok. Just ignore these notices as you can't make them go away.
Multiple shipping configurations
There are multiple ways of getting the shipping data in front of Google. Not only does Google allow for combining various shipping configurations from different sources, they encourage it.
They know shipping rates change frequently which can be a nightmare to maintain and keep current in structured data.
For complicated shipping rates, Google recommends entering the data in Merchant Center or Search Console. If you enter the data into Search Console, that will be automatically added to Merchant Center. However neither of these options will remove the notices that the data is missing in structured data.
You can override your policy information based on the order of precedence (strongest to weakest) as shown below:
- Content API for Shopping - this is usually a feed or a sync between Shopify and Google
- Manual settings in Merchant Center or Search Console
- Product-level structured data - provided by JSON-LD for SEO if you enter it in the app
- Organization-level structured data - provided by JSON-LD for SEO if you enter it in the app
This has been a long time coming and I'm so excited to share this update.
Add your free shipping threshold to JSON-LD for SEO today and hopefully you'll see changes in your Rich Results soon.
Not a customer? Reach out for a free structured data audit. I'll be honest and tell you if the app can help your SEO.
JSON-LD for SEO
Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.