Since you’re here, I’m guessing you have a question about the JSON-LD for SEO app.
Below you’ll find articles and help docs for the app. Alternatively, you can also use the search below if you’re not sure which article you’re looking for.
If you have any questions or can’t find what you’re looking for, I’d be happy to answer them. Email support@ilanadavis.com or use the help icon in the lower right corner of your screen.
Articles
How Rich Results will enhance your search results
Getting Google to award you with Rich Results can benefit your business in various ways. Your visitor will be primed to buy
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Should I include brand name in product titles
The simple answer is to include the brand name in your product title if there is a search volume for [brand] [product]. Answers are never that simple.
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Acquiring my first Shopify App
I’ve recently acquired the JSON-LD for SEO app from Eric Davis. Know that if you are a current customer of JSON-LD for SEO, nothing changes for you.
Will Google be using JSON-LD for the foreseeable future?
A JSON-LD for SEO customer asked yesterday about the future of JSON-LD which was rather timely given recent news with data-vocabulary: Is there a chance the app could become redundant in the future? Or will Google be using JSON-LD for the foreseeable future? No one can predict the future of Google but they have been…
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Why Search Console is finding more and more structured data errors and warnings
A JSON-LD for SEO customer was asking about Google Search Console the other day: Eric, While your rich snippet data may be better than Shopify’s even on a good day, we’re still seeing more & more products being flagged in our search console as time goes on. First you need to look at the trend…
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When the SEO spam scare tactic backfires against a Shopify SEO app
As part of JSON-LD for SEO I’m privy to a lot of questionable SEO “advice”. Part of having happy customers is that they trust what I say and will forward me questionable advice other Shopify SEO apps and consultants give them. Some of the advice is so bad that I get upset for the customer…
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What really matters with structured data
I was emailing with a JSON-LD for SEO customer the other day who was trying to get another structured data app to remove bad data their app was adding. The other app promised to remove all of the errors and warnings as one of their features, which ended up hurting the store. With structured data…
Have you ever watched a spider?
Have you ever sat and watched a spider? Most of the time they stand still and just wait for things to happen. But when they are working, they are running all over the place. Fixing a web. Moving across the ground or wall. Getting their dinner prepped. They clearly have periods of high and low…
Let’s play: spot the structured data bug that’ll hurt your Rich Results. Round 1.
I’ve seen this structured data bug come up a few times now. It’s always in the theme’s data. Can you spot it? You have 30 seconds, GO… . . No peeking at the answer below until you’ve locked-in your choice . . . . And the winner is: this isn’t a free product, it should…
Continue Reading Let’s play: spot the structured data bug that’ll hurt your Rich Results. Round 1.
40% more exposure for Pool Store Canada by winning Rich Results
I’ve been asking JSON-LD for SEO customers for more information about how the app has been helping their store. What follows is a short case study from one store. Any results may or may not be typical or what you can expect with your Shopify store. There are so many variables involved that it’s impossible…
Continue Reading 40% more exposure for Pool Store Canada by winning Rich Results
How to tell which structured data is from JSON-LD for SEO
With different themes and apps adding structured data to Shopify stores, it’s becoming difficult to know which data comes from where. JSON-LD for SEO has always added an HTML comment by its structured data to make it easier to spot but it also adds special IDs to the data based on the data types. Normally…
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Act 2: in which Google invalidates even more product review app data in Shopify stores
The changes to reviews from Google just keep coming. After September’s big structured data algorithm update that caused some product review apps to be non-compliant with the structured data guidelines, Google made a minor update that has impacted many of the others. This screenshot is from one of the popular product reviews apps from the…
Adding FAQPage Rich Results in Shopify with JSON-LD for SEO
With Google’s addition of FAQ Pages to the Rich Results program, you can now get more search enhancements for your Shopify store. JSON-LD for SEO supports the FAQPage data type that drives those Rich Results. You’ll only need to add the FAQ questions and answers to your Shopify store in the special format below to…
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Breadcrumb structured data is now analyzed by Google Search Console
Fresh on the trail of the structured data algorithm update, Google Search Console has also released a new structured data report for Breadcrumbs and started emailing websites about it. Breadcrumb structured data reports now available in Google Search Console Many Shopify themes have had problems with Breadcrumb data, some with coding errors going back years.…
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Goodbye Review Rich Results for article and blog posts
While investigating Google’s new Rich Results rules in their latest algorithm update I noticed something omitted. Specifically, we’ll only display reviews with those types (and their respective subtypes) […] Followed by a big list of data types that are allowed to have Review Rich Results. But Article and BlogPosting are no longer listed. In the…
Continue Reading Goodbye Review Rich Results for article and blog posts
Google’s new Review Rich Result rules
After years of guessing, testing, and arguing with SEOs about how Review Rich Results work… many of my findings have finally been confirmed by Google this week. Unfortunately, that’s going to blow up a lot of websites who have received bad advice or don’t have something like JSON-LD for SEO watching over their structured data.…
Google’s official stance on structured data warnings
After years of my own research into how how Google Search works with structured data warnings, they’ve finally come out with their official documentation. Warning: A rich result with a warning issue is eligible to appear in Google Search as a rich result. Warning issues are either suggestions for missing or invalid optional values, or…
Continue Reading Google’s official stance on structured data warnings
Google mobile first indexing and structured data
With Google enabling mobile-first indexing for stores, they also include a little note about the structured data: Your site may have structured data embedded on your desktop pages that can drive rich snippets in Google’s search results pages. If this structured data is absent on your mobile site, you could lose those rich snippets and…
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Attracting customers even during a hurricane with SEO
I’ve been asking JSON-LD for SEO customers for more information about how the app has been helping their store. What follows is a short case study from one store. Any results may or may not be typical or what you can expect with your Shopify store. There are so many variables involved that it’s impossible…
Continue Reading Attracting customers even during a hurricane with SEO
Mary + Marie gets a traffic boost and edges closer to their daily traffic goal
I’ve been asking JSON-LD for SEO customers for more information about how the app has been helping their store. What follows is a short case study from one store. Any results may or may not be typical or what you can expect with your Shopify store. There are so many variables involved that it’s impossible…
Continue Reading Mary + Marie gets a traffic boost and edges closer to their daily traffic goal
Never forget, even Google produces bugs
Last last week and continuing through the weekend, Google had a major de-indexing bug where some pages and entire domains were removed from Google Search. From what Search Engine Land and Google Search’s official Twitter account reported, they are still fixing it as of when I write this. I have confidence they’ll fix it, as…
How Boredwalk Tshirts used trust to boost their revenue with JSON-LD for SEO
I’ve been asking JSON-LD for SEO customers for more information about how the app has been helping their store. What follows is a short case study from one store. Any results may or may not be typical or what you can expect with your Shopify store. There are so many variables involved that it’s impossible…
Continue Reading How Boredwalk Tshirts used trust to boost their revenue with JSON-LD for SEO
Evaluating if your Shopify store’s structured data is good enough
Structured data is a standardized way of formatting information about a page. It puts the information into a format that Google and other search engines can read. Google uses the data to award search enhancements that make your search results stand out above the rest. Adding structured data to your Shopify store sounds easy enough…
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How both organic and paid traffic benefits from structured data like JSON-LD
Google doesn’t do a great job of describing how the search results work between Google Search and their paid ads from Google Ads and Merchant Center. A JSON-LD for SEO customer was asking about this when I sent him the following email. It’s not a perfectly precise definition but I think it can help as…
Continue Reading How both organic and paid traffic benefits from structured data like JSON-LD
Cutting advertising costs by 70% after installing JSON-LD for SEO
I’ve been asking JSON-LD for SEO customers for more information about how the app has been helping their store. What follows is a short case study from one store. Any results may or may not be typical or what you can expect with your Shopify store. There are so many variables involved that it’s impossible…
Continue Reading Cutting advertising costs by 70% after installing JSON-LD for SEO
JSON-LD for SEO now integrates with Shopper Approved
Hot on the heels of last week’s integration is a new Magical Review Integration between JSON-LD for SEO and Shopper Approved. With this integration, JSON-LD for SEO can now pull the review data from Shopper Approved and use that data to help get those orange review Rich Results that look so great in Google. If…
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JSON-LD for SEO now integrates with Ali Reviews
Update: As of March 2021, Ali Reviews has updated their app and broken all their app integrations. Since they don’t follow the standard Shopify integration guidelines either, JSON-LD for SEO no longer supports an Ali Reviews integration. I’d recommend switching to a different review app that does integrate properly. Today the first integration of 2019…
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How Tile Buys received Rich Results in 16 days using JSON-LD for SEO in their Shopify store
I’ve been asking JSON-LD for SEO customers for more information about how the app has been helping their store. What follows is a short case study from one store. Any results may or may not be typical or what you can expect with your Shopify store. There are so many variables involved that it’s impossible…
An early holiday present from Google: structured data changes
Last Friday on December 7th, 2018 I received a holiday "present" from Google: A large update for structured data. The good news, if you’re a JSON-LD for SEO customer you don’t have to worry about anything. You may see some warnings but these warnings are part of your theme or another SEO app (more on…
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JSON-LD for SEO now integrates with Conversio reviews
With JSON-LD for SEO’s new Magical Review Integrations I’m now able to add integrations for many more review apps. Today, integration #18 has launched with Conversio. If you use or were considering using Conversio, now you can use this integration to get your review data into Google. JSON-LD for SEO Magical Review Integrations Eric Davis…
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Why Shopify’s Product Reviews app may be good enough for your Shopify store
With the release of JSON-LD for SEO’s new Magical Review Integrations I’ve been having a lot of conversations about reviews apps. Recently David emailed me one that I’ve never directly explained before, one that could be useful especially if you don’t use reviews. We use Shopify Reviews on our other stores. Do you feel that…
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EasyPrepper.net used JSON-LD for SEO to help triple sales and fund expansions
I’ve been asking JSON-LD for SEO customers for more information about how the app has been helping their store. What follows is a short case study from one store. Any results may or may not be typical or what you can expect with your Shopify store. There are so many variables involved that it’s impossible…
Continue Reading EasyPrepper.net used JSON-LD for SEO to help triple sales and fund expansions
Exotic Knife Scales won 40% more traffic with JSON-LD for SEO
I’ve been asking JSON-LD for SEO customers for more information about how the app has been helping their store. What follows is a short case study from one store. Any results may or may not be typical or what you can expect with your Shopify store. There are so many variables involved that it’s impossible…
Continue Reading Exotic Knife Scales won 40% more traffic with JSON-LD for SEO
Drone Labs doubled their organic traffic with JSON-LD for SEO
I’ve been asking JSON-LD for SEO customers for more information about how the app has been helping their store. What follows is a short case study from one store. Any results may or may not be typical or what you can expect with your Shopify store. There are so many variables involved that it’s impossible…
Continue Reading Drone Labs doubled their organic traffic with JSON-LD for SEO
Google’s product review rules you have to follow for Rich Results
Even though I don’t run a product reviews app, I get a lot of questions about reviews. That’s because getting your product reviews into Google’s Rich Results is such a powerful search enhancement for your store. One question I’m asked frequently is about combining product reviews, especially on a collection page. One warning, what you…
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JSON-LD for SEO Magical Review Integrations
JSON-LD for SEO tries to integrate with as many product review apps as possible. That way your review data can be added to the Google Search results. Many of the review apps use the correct Shopify APIs so the integrations are easy. But not all of them. Some apps even charge you extra in order…
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Why Rich Results might appear for some products but not others
Dan asked: I’ve just noticed that rich data is only showing for some products. Any idea why that might be? There are a lot of reasons why some products might not have Rich Results. Sometimes it’s from your store: If you don’t have the correct structured data on the page, it won’t qualify for Rich…
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Making JSON-LD for SEO the safest option for your Shopify store
Recently I was working on some internal parts of JSON-LD for SEO and realized that it would be an interesting glimpse into software development that most people never think about. Most apps are tested by their developers but some like JSON-LD for SEO include automated tests too. Automated tests are extra pieces of code that…
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JSON-LD for SEO now integrates with EggViews reviews.
Today JSON-LD for SEO integrates with its 17th product review app: EggViews. If you use EggViews and JSON-LD for SEO together, EggViews reviews will be added to your product structured data. That will help Google find your reviews and potentially award your products with the full Rich Snippets showing the prices, availability, and orange review…
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Factors that influence your Shopify store’s product Rich Results
The SEO industry has pretty much figured out what factors make general SEO work. These are the things that search engines look for and use to determine how your site will appear in the results. There’s less known about the factors Google uses for Rich Results and Rich Snippets though. Here’s a few things I’ve…
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How to measure the effectiveness of JSON-LD for SEO for Shopify
A JSON-LD for SEO customer emailed me with a fantastic set of questions about the app and how to measure its improvement to your store. Could you write an article on what and how to measure the value of installing your app? If it’s traffic, how do we know traffic has actually increased since this…
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Tools I use to test a Shopify store’s structured data
I’m frequently asked about why structured data doesn’t appear in Google’s Search Console or why it says there are no results, even awhile after JSON-LD for SEO has been installed. The problem is that some of Search Console’s tools for structured data and Rich Results have bugs or are still in beta so they don’t…
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Customizing the Schema.org product availability in Shopify for JSON-LD for SEO
Shopify products are assumed to be either in stock or out of stock depending on their inventory levels. That’s usually good enough for most stores but sometimes you need more options. Especially with Google Merchant Center where you might be running ads for preorders. Product availability options By default JSON-LD for SEO will use the…
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Adding and linking custom structured data to JSON-LD for SEO
While JSON-LD for SEO tries to supply a complete set of data for all Shopify stores, sometimes you might need to supplement its data with something custom. For new types of structured data, you can just add them anywhere in your Shopify theme and they’ll work. JSON-LD is flexible like that. If you want to…
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Which structured data brings all the traffic to the yard for Shopify stores?
Malachi was asking the other day about which data types Google and JSON-LD for SEO supports. That’s a great question because there are almost 600 different data types available on Schema.org but only a handful are actually used by Google. JSON-LD for SEO focuses on the data types that matter the most for Shopify stores:…
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Using advanced product data in Shopify to help your SEO and Google Merchant Center advertising
A customer was asking about how JSON-LD for SEO and Google uses the manufacturer part number (MPN), SKU, and barcode (GTIN) values. His specific questions wouldn’t be valuable but then I realized that I’ve never written about how this advanced product data in Shopify can be converted into useful results in Google Search and Merchant…
Telling Google that your Shopify store sells used products
Lauryn sells vintage jewelry so she recently asked me how to change JSON-LD for SEO so her items are marked as used items in the structured data. She needed this for Google Merchant Center. Google Search doesn’t care about the item condition but Merchant Center does. In Shopify there isn’t any way to set an…
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Get more traffic from Bing as they now support JSON-LD formatted data in Shopify
JSON-LD for SEO has always been focused on Google and Google Search for two reasons: Google is the big dog of search engines and tends to lead the rest of the pack. JSON-LD as a technology for search was adopted by Google first and has now become their recommendation. It seems like that’s about to…
Continue Reading Get more traffic from Bing as they now support JSON-LD formatted data in Shopify
Comparison between Rich Snippets, Rich Cards, and the upcoming Rich Results
I’m asked about the differences between Google’s Rich Cards and Rich Snippets quite often with JSON-LD for SEO. They are two different Google search enhancements that appear differently. The confusing thing about them is many people mix them up (including Google’s Search Console). Rich Snippets are when Google enhances an existing search result to have…
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When it makes the most sense to focus your Shopify SEO on your collection pages
In a prior article I wrote about prioritizing your SEO efforts on product pages instead of collection pages. Jodi wrote in with a counter-example: We sell a lot of brands, and the brands (which are also collections) probably have a higher chance of being searched by customers. (Just a guess.) So for example, if I…
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Find performance and SEO issues in your Shopify store using Google’s Lighthouse browser tool
A couple of months ago, Google updated their Lighthouse software to perform some SEO checks. Lighthouse is a free and open-source Chrome extension that is useful for Shopify stores. I ran it on my own homepage and the results were interesting. Unlike Google PageSpeed which tends to favor huge sites and give performance advice for…
Pinterest now (silently) accepting JSON-LD data for Rich Pins from Shopify stores
After working with a JSON-LD for SEO customer several days ago, we were both happy to discover that Pinterest is now accepting JSON-LD formatted data for their Rich Pins. This means that if you have the correct structured data on your product or blog posts in Shopify, Pinterest will detect them and add additional data…
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How to add product structured data to your Shopify homepage for Rich Results
With JSON-LD for SEO you can add a single product’s structured data to your homepage. This is designed for Shopify stores who only have one product or one primary product that they feature on the homepage. If you have multiple products listed on the homepage or in your store, you’re probably best served by the…
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JSON-LD for SEO now integrates with Reviews.io and Reviews.co.uk
Today I’m happy to release another product review app integration with JSON-LD for SEO. Now JSON-LD for SEO will be able to bring your Reviews.io and Reviews.co.uk product reviews directly into the JSON-LD structured data. If you use them for your product reviews, JSON-LD for SEO will try to automatically configure the integration for you.…
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101 store types for improving your Shopify store’s local SEO
If your Shopify store has a physical store, I just added a new feature to JSON-LD for SEO for you. JSON-LD for SEO has always exported data describing your business to Google. Now you can add more details to that data by telling Google exactly what type of business you have. A clothing store. A…
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Why JSON-LD for SEO doesn’t remove its code when you uninstall, and why that’s good for you
A potential customer for JSON-LD for SEO emailed me a question about uninstalling the Shopify app and I realized that I never wrote about the app’s uninstall behavior or my reasons behind it. Also, if we end up removing your app will it remove all code that was loaded? When you install JSON-LD for SEO…
Google’s new Rich Results Tool, not quite ready for Rich Snippet reporting yet
Google has recently released a new tool for checking your Rich Snippets and Rich Cards, the Rich Results Tool. It promises an easier way to check a page for structured data and report on if the page qualifies for any Rich Results (their new term that combines a few search enhancements). Unfortunately like many Google…
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Using JSON-LD for SEO with custom Shopify templates
A JSON-LD for SEO emailed me recently asking about how the app would work with a custom product template, a different one than the standard product.liquid that Shopify uses. There is code in the app that will try to automatically detect what the current template is used. Instead of checking for the exact product.liquid template,…
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Is it better to use your store brand or a popular brand for accessory products?
A JSON-LD for SEO customer emailed me the other day asking about using his store’s brand name when his products are accessories for another, more popular brand name. As we currently only sell OUR BRAND products, we use the brand name of the device we’re supporting (so in the given example, we’re using "Apple" as…
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Making a good page perform better in Google
Yesterday I did some SEO work on one of my most popular articles. First, I think it’s a good article and you should at least skim it because it has the potential to help you make a lot more revenue for your store. Repeat Purchase Rate, and how to calculate it Second, I think the…
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Shopify, JSON-LD, microdata, and currency apps… oh my!
A customer Jeremy wrote me a question about using a currency app on his store so customers can see the price in different currencies. In prior discussion you mentioned your frustration with "currency apps". Will [a specific app] app bust the JSON data for price? I love the idea of currency apps because they make…
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Setting my own expectations with SEO
Last month I decided to start building up my own website’s SEO marketing channel, specially to help sell JSON-LD for SEO. Over the past few years I’ve only done the most basic work with SEO because that was all that I needed. Write articles, publish them, repeat. In order to continue growing my business I…
Are keywords in Shopify SEO apps worthless?
You can’t talk about Shopify SEO without running into keywords. Many Shopify SEO apps tout keywords as a magical feature they have. Unfortunately, the impact Shopify apps can have on keywords is probably misplaced. Entering SEO keywords into any Shopify app doesn’t really have much impact, if any at all. What most apps will do…
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Google cracking down on invalid Rich Snippets
In November 2017, Google posted a "reminder" about proper uses of the Event structured data. A reminder about "event" markup Basically, sites have been marking up coupons as events in order to get Rich Snippets and more visibility. Now Google will be reviewing these more closely and may take a manual action against a site.…
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The myth of duplicate structured data being wrong
or: How you can learn to stop worrying about structured data and love the Schema Today I want to clear up some confusion about how structured data works when it’s duplicated. I’ve written about it before (here and here) but with some recent comments by other apps that provide structured data, I think there’s some…
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Uninstalling JSON-LD for SEO and its structured data code snippet in Shopify
When you install JSON-LD for SEO it makes some changes to your Shopify theme to ensure Google and other search engines can find your structured data. If you tried to uninstall, you may have noticed that those changes are still present in your theme. In this article I’ll explain why those persist and the steps…
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Showing your Shopify store data in the right side of the Google search results
When searching for a company, you’ll sometimes see a box appear in the right of the search results. But like many Google things, it has a confusing name. This is known as Google’s Knowledge panel and also goes by Google’s Knowledge Graph Card. It pulls data in from Google’s Knowledge Graph. You can think of…
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Configuring price modifiers like VAT in JSON-LD for SEO on Shopify products
Depending on how you’ve setup your product prices in Shopify, you might need to modify the product prices for the product page. For example, VAT is an added tax of 20% for most customers. If you setup your products in Shopify without the VAT price (called VAT-exclusive prices), you’d need to adjust the public price…
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Why some review apps like the free YOTPO can’t be integrated with JSON-LD for SEO
Since this article has been written, JSON-LD for SEO now supports free YOTPO accounts using its Magical Reviews Integrations I was emailing with a JSON-LD for SEO customer recently about why my app was able to access her YOTPO review data on a paid YOTPO plan but not the free YOTPO plan. It’s a bit…
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Getting your Shopify product variants accepted into Google Rich Snippets
Jim asked me a question the other day about getting more of his products into Google, specifically the product variants: We sell a lot of yarn and each yarn is a product with up to 100 variants. As of now, we only get one page listed for the yarn but it would be much better…
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Differences in results between JSON-LD for SEO’s plans
Chris was asking the other day: We just installed your basic plan. Do we expect to see the same result you listed in your calculation [as the Plus+ plan]? The calculation Chris was referring to was some results I’ve seen with JSON-LD for SEO’s Plus+ customers, where about 92% of them have gotten Rich Snippets…
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Why you might not need a SEO app for Shopify
A customer asked about what SEO apps would complement JSON-LD for SEO. Great, thanks Eric. Do you recommend any other SEO apps to add onto my site that would complement JSON-LD? To be honest, you might not need another app. It depends on what you need. Shopify actually handles a lot of the on-page SEO,…
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500,000 Shopify stores
Recently Shopify announced they had their 500,000th store signup for the platform. Which is great news for you. Normally as a business grows there are times when the service quality drops. e.g. more customers for a given set of employees. But since Shopify is in the software business, they’re able to grow differently. It doesn’t…
The essence of Shopify SEO in 2017, 2018, and beyond
The past two weeks I’ve been working with a friend on a new product to help Shopify stores with SEO. We’re covering an overview of about a dozen major SEO topics and distilling them down into useful advice. I was thinking about that advice this morning and realized something. Much of SEO these days boils…
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Call Scooby-Doo: The case of the missing Shopify products in the search results
There’s a lot of technology behind the scenes that Google uses to build up their search results. One customer emailed me with a question that highlights a very important concept that you should know with Shopify stores and SEO. It’s a bit technical but understanding it will help you with a lot of common SEO…
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Do you need to use different alt text for every product image for your Shopify SEO?
Gary, a JSON-LD for SEO customer, emailed me a question about SEO and image alt text. Does the "alt text" for images need to be different for every image or can a single product have similar alt text for all of that products images? Good question. If you use the same alt text for all…
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Looking ahead with structured data, Shopify, and SEO
A big part of running JSON-LD for SEO is trying to figure out what data Google wants and if it makes sense to add more data than the minimum. If you’ve ever looked at structured data in any depth you’d find there are hundreds of fields and dozens of different data types that could be…
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Get more traffic from your Shopify product images with Rich Snippets in Google Image Search
Google is always changing and tweaking how their products work. Which is great for any store that uses JSON-LD. Since it’s the recommended data format for structured data, that means its easy to take advantage of Google’s changes and tweaks to Rich Snippets. Recently someone asked about the new Google Image Search Rich Snippets: I…
2 minute check in Search Console to see if your Shopify store’s SEO is healthy
One interesting technique I’ve used is to compare how many pages are indexed in Search Console vs Google Search. For example, one site shows 612 pages indexed in Search Console. But using the special site:DOMAIN search in Google Search I see 559 results. Without knowing anything else about the site, this means that there are…
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Shopify Pages now include JSON-LD data needed for Rich Snippet enhancements when using JSON-LD for SEO
JSON-LD for SEO just received an addition to its structured data support. Now your store’s Shopify Pages will automatically include the JSON-LD data that Google requires to get Article Rich Snippets. What does that mean when you de-jargon-ify it? It means the pages you create in Shopify can now get search enhancements by Google and…
Configuring minimum quantity products in Google Merchant Center with JSON-LD for SEO
Google Merchant Center is very particular with your product prices. The data that you send in your data feed needs to match the structured data on your site exactly. Normally this is easy, as each product and variant has a price. But sometimes you’re selling multiple products as a group and need to set a…
JSON-LD for SEO now integrates with Opinew product reviews
Ah, a fresh new month. Time for another product review app integration with JSON-LD for SEO. Now JSON-LD for SEO will be able to bring your Opinew product reviews directly into the JSON-LD structured data. If you use Opinew, JSON-LD for SEO will try to automatically configure the integration for you. But if you’d like…
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JSON-LD for SEO + Ryviu Reviews = More product Rich Snippets for Shopify
Yet another product review app has been integrated with JSON-LD for SEO. Now JSON-LD for SEO will be able to pull your Ryviu product reviews directly into the JSON-LD structured data. Even on the free Ryviu plan. This brings the total number of product review apps integrated with up to 13. In order to setup…
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Removing the invalid structured data from your Shopify theme – microdata and JSON-LD
Recently a customer Wes emailed me a question about his Shopify theme’s microdata: Can you tell me how to remove the theme’s microdata? That sounds like the best thing for me to do and then install your app. When JSON-LD for SEO is installed, it provides the structured data your Shopify store needs for products,…
How your existing and duplicate structured data is treated by Google
A customer asked about how JSON-LD for SEO works with old microdata, which is structured data most Shopify themes provide. A question I had was about how the old Microdata is affected by installing your app. Does this live side by side with the new JSON-LD or get poofed? JSON-LD for SEO only adds new…
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Getting Video Rich Snippets for Shopify with JSON-LD for SEO
If you have videos in your Shopify store by adding structured data for them you can get some additional search enhancements like Rich Snippets, video previews, and inclusion in Google Image Search. JSON-LD for SEO supports the VideoObject type once you add some additional data to your Shopify store to describe the video. You can…
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When your customers don’t know you even exist
My phone battery started failing. It would lose the first 20% within 30 minutes of unplugging it in the morning, followed by another 40% by noon. That’s about normal for iPhones as they age but I really didn’t want to buy a new one. In the past I’ve ordered kits to replace the battery and…
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JSON-LD for SEO + Rivio Reviews = More review Rich Snippets possibilities for Shopify
Hey there, It’s that time again… New Product Review App Integration Time (NPRAIT???) Anyways… I just added a new product reviews integration to JSON-LD for SEO. Now the app will be able to pull your Rivio product reviews directly into the JSON-LD structured data. Even on the free Rivio plan. This brings the total number…
Customer question: what is Schema and Schema.org and do they matter to my Shopify store?
A couple of times per week I’m asked about different structured data terms. There’s so much jargon out there around it that it can be confusing for anyone to remember it all. Even I get confused now and then, and I work with it everyday. One question has to do with Schema and Schema.org, which…
Is the invalid microdata from your Shopify theme reducing your traffic?
Every Shopify theme that is in the Shopify Theme Store is required to have structured data markup for Google’s Rich Snippets. Though I’ve only seen one that actually had valid markup that wasn’t missing key areas. This means that most stores who install JSON-LD for SEO will have a mix of structured data setup for…
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Shopify Rich Snippets: Improved organic traffic that converts, without chasing rankings
Every Shopify store wants more revenue and profit. For many stores that means more traffic at the top of their funnel. Organic search engine traffic is great because it’s free but the time required to build it up can be pretty intense. Since every one of your competitors is fighting for the same traffic and…
What can go wrong with installing JSON-LD for SEO in your store
One big thing I’ve learned from software development is to think about the worst case conditions and what could go wrong. Even if they never happen, it’s great to think about them to prepare yourself. One customer, Booth, seems to think the same way and wrote me this email: I wanted to know what could…
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Stop highlighting your structured data in Shopify by using JSON-LD
Andrew emailed me the other day asking about Google’s Structured Data Highlighter tool and JSON-LD for SEO: Does this mean I won’t need to use the "Data Highlighter" tool to optimize Search Appearance with Google? Google’s Data Highlighter tool is a way to select parts of the pages and mark them up as structured data.…
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How product updates make their way into your structured data when using JSON-LD for SEO
A customer recently asked about how JSON-LD for SEO handles product updates: What happens when I add new products, collections, and content after you set up the JSON-LD? For example, I start and install the app today and next month add products and content, doing it constantly month after month. JSON-LD for SEO gets the…
How responding quickly to a Google change might have saved your Rich Snippets
This past Monday I got an email that started off a chain of events this week. Subject: JSON-LD for SEO errors In that email a new customer, Chris (hi Chris), mentioned that he was seeing an error when testing his structured data. I get a lot of these reports due to themes having messed up…
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How your Shopify store can profit from discontinued products
Recently a JSON-LD for SEO customer emailed me asking why she wasn’t seeing many Rich Snippets on her products. After a bit of research, I found our her standard process was to sell a product and then remove it from her Shopify store. Not mark it as out of stock, actually delete it. If this…
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JSON-LD for SEO now integrates with Kudobuzz for product reviews
Kudobuzz is one of the top review apps in the Shopify app store with its ability to pull in reviews from various sources like Facebook, Twitter, Instagram, and Yelp. Now JSON-LD for SEO integrates with Kudobuzz to export your product reviews into Google, allowing you to get the highly-converting review Rich Snippets. This integration is…
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Integrating Shopify, Google Merchant Center, and JSON-LD for SEO in order to effortlessly run product ads
Google provides a lot of options for Shopify merchants to advertise their products. Unfortunately, the this can get confusing especially if you only wanted to buy basic ads for your Shopify products. Google Shopping, Google Merchant Center, Adwords, Product Listing Ads, Sponsored Ads, data feeds, microdata, JSON-LD… oh my. The jargon goes on and on.…
How 2 hours of effort can create immense value using automation in Shopify
Recently I finished a feature for JSON-LD for SEO which will let it automatically update the JSON-LD code snippet for every store with it installed. It was a complex task but by having it in place, it opened up a lot of possibilities for the app and customers. One opportunity that I took advantage of…
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How regularly does Google crawl a Shopify store
A customer asked: How often does Google crawl my site? Do I need to have them recrawl whenever I change a product? Google will crawl your site automatically once they see it’s live and not passworded. Whenever they crawl a site, they’ll look at every new page they find linked to. If you aren’t seeing…
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