Get more organic search traffic for your Shopify store
JSON-LD for SEO is a premium app that has been designed and optimized to get you results in Google, fast.
Depending on how you’ve set up your product prices in Shopify, you might need to modify the product prices for the product page.
For example, VAT is an added tax of 20% for most customers.
If you set up your products in Shopify without the VAT price (called VAT-exclusive prices), you’d need to adjust the public price by adding 20%.
This is commonly done by editing the product template, but when you’re using JSON-LD for SEO you’ll also need to adjust its price too. That’s because JSON-LD for SEO pulls the prices from Shopify directly so it would end up using the wrong price.
This article will describe how to set up a price modifier like VAT in JSON-LD for SEO.
The Price Modifier could also be used for a variety of reasons, but VAT is most common.
Before you start you need to decide if you want to add a price modifier for the entire store, or just for specific products.
For something like VAT, you’ll want to do it store-wide.
JSON-LD for SEO uses Shopify metafields to adjust the price.
When you set the
price_modifier, JSON-LD for SEO will multiply your price by that.
A few examples:
Depending on what you decided in the first step, you’ll either need to set the metafield for your entire store or for the specific products.
For the store-wide version, you can use the setting in JSON-LD for SEO. This will apply to all products.
From JSON-LD for SEO, go to Settings -> Product and look for Optional Product Price Modifier
Alternatively, you can manually create a metafield on the store:
For the product version, create a metafield on the product itself:
My recommended Shopify Metafield Tools.
Advanced option: If you set both the store and product metafield, the product version will override the store. e.g. Setting 1.2 on the store and 1.05 on the product would result in showing 105% price for that product only while other products show 120% of the price.
You will also need to make sure that your product template is showing the modified price too.
If not, then the page and the JSON-LD structured data will be different Google might question the product price.
Make sure that the prices are consistent.
Changing your theme is beyond this article but most customers just find their product prices in their theme and use the
times liquid filter to adjust the price.