Get more organic search traffic for your Shopify store
JSON-LD for SEO is a premium app that has been designed and optimized to get you results in Google, fast.
Google released a new feature in Search Console one week before the Thanksgiving holiday.
Eligible e-commerce stores will see a new section in Google Search Console called Shopping tab listings. From here, you can connect your products to Google’s Shopping tab listings using structured data all without a product feed.
Not seeing the shopping section in Search Console? Make sure that you have valid Merchant listing structured data on your website. Use the Rich Results Testing Tool on any product page to verify your Merchant Listings data is valid.
If you still don’t see it in your Search Console, you may need to be patient. Google is slowly rolling this out over the next few weeks.
Shopify stores may also be prompted by Search Console to complete your 3rd-party integration with Merchant Center.
Originally, Google really only used structured data to qualify sites for Rich Results. Over time, they began using structured data as a way to validate your product feed with Merchant Center. Now, you easily submit your products to Google Shopping without a product feed as long as you keep the product structured data up to date.
JSON-LD for SEO has been compatible with Merchant Center since it began accepting structured data in the JSON-LD format. That means we provide all the necessary fields required for Merchant Center in the structured data (e.g. unique product identifiers MPN and GTIN as long as you have it entered in Shopify).
I’ve spoken with Google about the required fields needing to be available in Shopify so they know the limitations for Shopify stores. Here’s hoping they help move things along. But you can help too!
Please submit a ticket to Shopify and your shipping apps to request this information in Liquid. This helps not just structure data apps but also yourself if you wanted to build it out directly.
I’ll keep you updated as I learn more. If you use the Google Search Console connection to the Shopping tab listings, I’d love to hear from you and your experience. Contact me and let me know what you experience.
Increase organic SEO traffic through Google’s Rich Results. One-click allows search engines and others to understand your store and products.