How to install JSON-LD for SEO
Ilana DavisI’ll assume that you’ve already purchased the app for your Shopify store. If not, you can install the app here:
Get more organic search traffic for your Shopify store
A premium app that has been designed and optimized to get you results in Google, fast.
$399 per year.
Once purchased, you can follow the steps below to install the app in your Shopify store.
A new version of the JSON-LD for SEO app code has been developed to take advantage of new features Shopify has included as part of Online Store 2.0.
The best part is that you don’t even need an Online Store 2.0 theme to take advantage of them.
The update is compatible with all Shopify themes, even non-Theme Store 2.0 themes.
Here’s the quick process of installing JSON-LD for SEO:
Step 1: Enable the app in your theme
- From the app, click the Theme Settings button
- Make sure the setting for JSON-LD for SEO in the App Embed Block in enabled.
- Select Save
Remember to select Save at the end. This part has been catching a few folks during the setup process.
Publishing a new theme
For stores using the new App Embed for JSON-LD for SEO (as of January 2022), you’ll need to enable the Structured Data JSON-LD for SEO App Embed in the Theme Settings each time you update your theme. Follow the instructions above and make sure you select Save after enabling the app.
For legacy JSON-LD for SEO users, you are required to migrate to the latest version of the app. The old snippet is no longer receiving updates or new features.
Step 2: Make changes to default settings
Though not required, if you’d like to tweak a few of the app settings to use something other than the default options, now is a good time.

An important one is selecting which Product Reviews app you use. Some review apps leave old review data lying around so by selecting the one you use, JSON-LD for SEO will know which data is the correct one.
If you have questions, please check out my FAQ page or contact me.