Get more organic search traffic for your Shopify store
JSON-LD for SEO is a premium app that has been designed and optimized to get you results in Google, fast.
Google recently rolled out another big update on or around November 18th. For many Shopify stores, the impact of Google’s update right before the holiday was an unwelcome blow.
When Google rolls out Core Updates (as they call them) which often impact search ranking, it means your site can do better or it could do worse as a result of the update. This volatility can be a bit frustrating.
But what can you do about it?
The first thing I recommend is not to panic.
Google makes changes all the time. Some changes are so small we barely notice. Other times, we may feel like we’ve been removed from Google completely even though nothing was changed.
It’s best to keep our cool.
Search results change all the time and when Google makes big changes like this, sit tight and let things level out.
Google has said many times “pages that drop after a core update may have nothing to fix.” Results will recover, it may take some time.
It can be hard to sit and wait though. So if you feel like you need to do something, focus on ensuring you’ve got the best content on your Shopify site.
Google has shared in the past how you can focus on your page content to improve results with this self-assessment. I pulled out a few questions to ask yourself that I thought would be helpful. For the full list of questions, check out Google’s post. https://developers.google.com/search/blog/2019/08/core-updates
If your website is suffering from poor results, you might consider the Website Rescues. The questions above are similar to what I ask when evaluating your site. The Website Rescues is a quick project where we make tweaks to improve the user experience on your site, driving up traffic, conversions and more.