Get more organic search traffic for your Shopify store
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I remember the first few months after building my site. I was so excited to reach a few hundred visitors in a week. But then, they aren’t buying. ACK!
The unfortunate truth is that a few hundred visitors to your site isn’t enough. At this stage, you’ve probably shared your website with family and friends and they are sharing with their network. The people visiting your site are likely there to support you and see what you’re selling, but aren’t your actual customers.
To see consistent conversions beyond your family/friends, you’ll need a few thousand visitors a week… at least.
Getting enough quality traffic to your site to be meaningful is much harder than sharing with a few family, friends, and their network. Many who throw money at Facebook or Google ads will see a spike in traffic.
Using paid ads is common but only because most people don’t know how to do marketing.
This fizzles quickly because ads are expensive. Although ads generate traffic, it’s often traffic that doesn’t convert. (Sorry to the ad agencies who may be reading this)
This is like using a lawn sprinkler to wash your car. The car will get wet but you’ll need more money and time to get the dirt as the excess water goes down the drain.
Paid ads have their place and time and can also be a crap-shoot. Early on, I’d recommend skipping paid marketing techniques until you have a good idea of who your customers are and where to find them.
Instead, a better tool to use than a lawn sprinkler is a hose with a spray nozzle. It’s more targeted, won’t waste as much, and easier to control.
Investing in these traffic generating ideas will get you more traffic in the long term, not just while your ad runs.
Now that you’re getting more quality traffic, it may be time to focus on optimizing your site. Increasing your traffic won’t mean anything if there is a lot of friction on your site preventing them from buying. The Website Rescues is designed for quick tweaks that make buying super easy for them. Don’t lose the traffic you’ve worked hard to get.
Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.
Link discontinued products to their best substitute. Keep discontinued products published on your website and continue to benefit from traffic to these pages.