Develop a Brand Story to Maximize Conversions

By Ilana Davis

Here are the slides from Charlotte’s talk.

If you have feedback from the event, please share your thoughts.

This event is in the past. Check out my recap of the presentation so you don’t missout.

PDX Shopify Meetup

Date: September 23, 2019
Time: 6pm – 8pm
Location: Ford Food & Drink

Ever wonder why companies such as TOMS, Everlane and Cliff Bar are so successful? These brands have created a core brand story that is consistently supported throughout all of their communications be it on their website, email, social media, and more. By developing a brand story you can build a community of customers who resonate strongly with your brand message in order to maximize conversions.

Join us as Charlotte Chipperfield, Founder and Chief Storyteller of Chipperfield Media, walks us through how to develop our own brand story that resonates with our customers.

Falling in love with stories from a young age, Charlotte Chipperfield gravitated towards a career in marketing where brand stories can come alive. Having worked for both start-ups and national brands, Charlotte gained an in-depth understanding of digital marketing and especially fell in love with social media, a tool that allows any brand to connect with customers at any given moment of the day. In 2014, Charlotte founded Chipperfield Media and is a regular contributor to online marketing publications, having built a reputation as an expert thought leader and speaker in the digital marketing space.


6:00pm – Arrival and networking
6:30pm – Presentation
7:15pm – Q&A
8:00pm – Event ends


Q: What’s the parking situation?

A: Street parking is available around the neighborhood. DO NOT park on Division between 4-6pm as this is a no-parking zone and parking is enforced. There are also nearby paid parking lots nearby: one behind the building and another on 10th north of Division.

Q: Should I consider using public transportation?

A: Yes! Ford Food & Drink is near many buses including 2 and 70, 9, 17, and 19 are also nearby as well as the Clinton/SE 12th Orange Line Max stop.

Q: Will there be food and drink at this event?

A: There will be some food and drink sponsored by CartHook ( You will also be able to purchase food & drinks at the counter. Happy Hour at Ford Food & Drink ( is from 3-6pm. Feel free to come early to take advantage of their deals and enjoy their ambiance.

Q: Is there a Code of Conduct?

A: Yes! If you are attending, organizing or speaking at our event, you are required to agree with our Code of Conduct (


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