This talk with Kurt Elster delves into the importance of split testing for making data-driven decisions in website design. Highlighting 7 surprising split test results, Elster shares insights on optimizing conversion rates, improving user experience, and the key role of segmentation in finding accurate results. With a focus on questioning assumptions and challenging conventional design wisdom, this talk offers valuable lessons for anyone looking to enhance their website's performance.
One of the most highly regarded independent consultants in his industry, Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his ecommerce agency Ethercycle. With two million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast.
DATE: May 23, 2023 at 1 PM America/Los Angeles
1:00 PM Arrivals
Grab a drink and get comfy
1:05 PM Welcome
1:15 PM Presentation: Beyond Best Practices: 7 Split Testing Discoveries That Defy Assumptions
By Kurt Elster
2:00 PM Event Ends
CEO at Ethercycle
Website Rescuer and event host
Frequently Asked Questions
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