Beyond Best Practices: 7 Split Testing Discoveries That Defy Assumptions - Virtual Shopify Meetup

Ilana Davis

This talk with Kurt Elster delves into the importance of split testing for making data-driven decisions in website design. Highlighting 7 surprising split test results, Elster shares insights on optimizing conversion rates, improving user experience, and the key role of segmentation in finding accurate results. With a focus on questioning assumptions and challenging conventional design wisdom, this talk offers valuable lessons for anyone looking to enhance their website's performance.

One of the most highly regarded independent consultants in his industry, Kurt Elster is a Senior Ecommerce Consultant who helps Shopify merchants like Jay Leno’s Garage uncover hidden profits in their websites through his ecommerce agency Ethercycle. With two million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast.

DATE: May 23, 2023 at 1 PM America/Los Angeles
VENUE: Virtual

Agenda

1:00 PM Arrivals
Grab a drink and get comfy

1:05 PM Welcome
Brief Introductions

1:15 PM Presentation: Beyond Best Practices: 7 Split Testing Discoveries That Defy Assumptions
By Kurt Elster

2:00 PM Event Ends

Speakers

Kurt Elster

Kurt Elster
CEO at Ethercycle

Ilana Davis

Ilana Davis
Website Rescuer and event host

Frequently Asked Questions

Q: Will there be a recording available after the webinar?
A: We will do everything we can to have a recording of the webinar.

Q: Will I be on video?
A: Only speakers will be on video.

Q: Can I invite others who may be interested?
A: Yes! Please have them register as they will receive their own link to join the webinar.

Q: Will my information be shared with speakers or sponsors?
A: No! Your information will be kept confidential and not shared without your explicit consent.

Q: Is there a Code of Conduct?
A: Yes! If you are attending, organizing or speaking at the event, you are required to agree with our Code of Conduct.

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