Get more organic search traffic for your Shopify store
JSON-LD for SEO is a premium app that has been designed and optimized to get you results in Google, fast.
The other day Cindy asked about upgrading her old theme and how it might impact her store’s SEO.
Anytime you change anything on your store or a page there’s a risk it could impact Google’s ranking and Rich Results. The larger the change, the larger the potential impact.
That said, changes can also help your store. If a theme upgrade is better organized or uses more modern SEO options, it could improve traffic.
There are three big things I’ve noticed that have the largest potential impacts with theme upgrades:
Of the three, #3 is the one most likely one to happen. Mostly because it’s really hard to know when a change will do that and most stores don’t even know it’s a possibility.
I’m planning to write an article about it so it can be handled safely but there’s a lot of complex issues it needs to include.
One silver lining with #1 and #3 is that they are temporary. Even if a store’s SEO is impacted, it’ll usually recover within a few months as Google discovers the new urls and layout.
Now timing that might be a problem. If you perform the upgrade too close to a busy season like right now, you could cause a drop in traffic right when you were expecting more sales.
If you do upgrade, here’s a few things you can do to protect things:
e.g. they both are
/products/something and not
Using JSON-LD for SEO can also protect some of your Rich Results during a theme change. It, combined with what Shopify does behind the scenes can help ensure Google doesn’t think every page in your store is new and needs to be re-indexed.
Though an aggressive theme redesign can make a mess of things.
Check out the video below for other things that could impact your search enhancements.