Another Virtual Shopify Meetup Portland has come and gone. This time we were joined by Katie from Carthook who shared a ton of information on post-purchase offers.
A post-purchase offer is just as it sounds. After your customer completes the purchase online, you can show them additional products. Think of it like candy at the checkout counter. They may have completed their purchase, but since they are here, why not add something else to their order before they leave.
If you take nothing else away from Katie’s presentation, know this.
You don’t have to be a Shopify Plus store to benefit from post-purchase strategies.
I also love that the risk of post-purchase strategies is really low. They’ve already bought! So it’s just a matter of whether or not they want to add to their order.
There are so many ways to increase your average order value but this is fairly safe so I encourage you to watch the whole recording.
Watch the full replay and be sure to reach out to Carthook if you have any questions.