Get more organic search traffic for your Shopify store
JSON-LD for SEO is a premium app that has been designed and optimized to get you results in Google, fast.
Creating links between two products can be beneficial in a few different ways and perhaps the most important piece is on SEO.
Search engines love internal links because it tells them these two pages are related and important.
Yet, you may not always want to link to an unavailable product.
This is especially the case when connecting a discontinued product to another product. Linking back to a discontinued product is good for SEO (more internal links) but a poor shopping experience for your customer.
Linking Llama links to both available and unavailable products for all links. That means both pages link to each other.
You have the options when setting up your links. You can show products that include:
The setting uses Shopify's definition of what's available or not and is set per link you create.
Let's use the example of our discontinued Peach Bow Tie product. In Linking Llama, we have it set up to link to the Orange Headband product.
By selecting "only available products" in the setting, the Peach Bow Tie will link to the Orange Headband. The Orange Headband will NOT link to the Peach Bow Tie because the bow tie product is out-of-stock.
Now you can build out as many links as you'd like and configure links based on product availability.