Exotic Knife Scales won 40% more traffic with JSON-LD for SEO

By Ilana Davis

I’ve been asking JSON-LD for SEO customers for more information about how the app has been helping their store.

What follows is a short case study from one store.

Any results may or may not be typical or what you can expect with your Shopify store. There are so many variables involved that it’s impossible to control for all of them.

Take what’s said below as a more detailed review of JSON-LD for SEO, combine it with the App Store reviews, your own personal experience and draw your own conclusions.

Without further ado, here’s what Tyler Rundle of Exotic Knife Scales says about JSON-LD for SEO

"I am a SEO specialist and found this app very useful! I didn’t have time to go in and edit all of my product schema, this app did everything for me!"

One of the benefits of JSON-LD for SEO is its automatic installer that creates the structured data for you based on the data you already have in Shopify. This can save a ton of time, especially are stores with large catalogs or with frequently changing products.

Even people who know SEO like Tyler find it beneficial because it saves them time on the initial coding and ongoing changes as the SEO landscape changes.

Once Tyler installed and Google detected the structured data, his traffic started to improve.

"Put into numbers, what’s been the value of this app for your business? 40% more traffic, increased CTR, more adword / google merchant options."

He even shared a screenshot of his traffic changes the month he installed.

Traffic improvement for Exotic Knife Scales

I’m happy for Tyler and the results the store is achieving now.

Though I can’t promise the same results as Tyler, after seeing the additional traffic and sales some customers are getting, installing JSON-LD for SEO might be one of the highest ROI decisions you make today.


Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.

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