As a craft business, so much of your work often involves attending markets, bazaars and other craft fairs in order to sell your product.
You become the face of your business and oftentimes, people buy from you directly because they not only like your product, but they also like working with you.
They may DM you to place the order instead of going to your website. This doesn’t really do you any favors. Now you’re keying in their order manually and playing the role of customer service representative instead of CEO.
I mean really. You’ve got more important things to do right? Well on one hand I would say a sale is a sale. But as you grow, yes you do have more important things to do. Your job no longer involves keying orders in, rather growing your business.
So how can you get them to your website to place the order?
Practice saying no!
Not “no I won’t take your sale” but “no I can’t take the order through Facebook but you can go here” and provide them a direct link to your website.
Even that feels a bit cumbersome and who says they will actually buy at that point? Over time, they will learn to go to your Shopify or Squarespace site directly.
However, let’s make sure we’re communicating the right things about who you are as a brand. I’d encourage you to take a look at your marketing.
Who are you marketing to?
Are your customers different in-person than online?
Are you marketing or is your business? Meaning are you using your personal social media accounts or a business account?
Are your products different in-person than online?
Fine-tuning your marketing is essential in attracting the right customers.
Point of Service tools
Another great way to get your customers online if they just keep asking you to process an order for them this “one last time” is to send them a receipt via email with a coupon to use on their next purchase online.
With Squarespace, you can integrate POS (point of service) tools like Square pretty easily. You can do the same with Shopify but Shopify has it’s own POS tool. This way, while you’re at the next craft fair, the customer can complete their purchase using your mobile device. Once their purchase is processed, they receive a receipt electronically encouraging them again to go online.
It could also be that your website isn’t user-friendly. If you have customers constantly asking you directly to purchase a product, ask them if they’ve gone to the website. Maybe there’s a reason they want your help. It’s entirely possible they can’t actually checkout on your website.
If you don’t want to throw thousands of dollars down the drain on a website that isn’t being used, let’s fix what you’ve got that could be causing friction for your customers.
My Website Rescues is designed for that. I fix a few dozen problems that plague Shopify and Squarespace stores.