Get more organic search traffic for your Shopify store
JSON-LD for SEO is a premium app that has been designed and optimized to get you results in Google, fast.
When a product is out of stock, the common advice is to add a back-in-stock app. This allows the customer to sign up to receive an email when the product is back-in-stock.
Generally, I agree with this advice.
Even so, it's not always the best customer experience.
Let's think about it from the customers point of view.
When a product is out of stock, these are the questions they may be asking themselves.
Getting their email address with a back-in-stock app is great for you. Wahoo you've got another subscriber!
But what if they don't trust you enough yet to give you their email address? Or what if they need something now and can't wait?
Asking them to give their email address to be notified sometime in the future doesn't help solve their problem right now.
That's why I recommend showing relevant and alternative products along with the back-in-stock notification option.
This gives them options and the control is in their hands.
They can give their email address and/or find an alternative product that may suit their needs now.
Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.
Link discontinued products to their best substitute. Keep discontinued products published on your website and continue to benefit from traffic to these pages.