Use video structured data to increase traffic to your Shopify store

By Ilana Davis

Adding videos to your Shopify store has been long recommended to help with improving traffic and conversions on your site.

We know video works because it helps customers to understand more about your products in a digestible way.

Videos have a superpower of sorts that other forms of media just can’t beat.

But there is one thing that many marketers forget to tell you.

Google Loves Videos.

Ok, maybe they don’t forget to tell you that part. They don’t always tell you that you can’t just slap a video on your website and expect Google to know what it is.

What’s worse, is that Shopify and Shopify themes aren’t set up to provide Google with the information they need to promote your video for you.

I’m talking about structured data.

For those who don’t know, structured data is a way of formatting information for Google so they can better understand what’s on the page.

We do this already for many areas of your Shopify site such as products, organization details, articles, FAQs, and more. But video structured data is often missed or forgotten.

Adding structured data for videos on your Shopify store allows you to qualify for search enhancements such as Rich Results. Making it easier for you to appear in Google Search Results, video search results, and Google Images.

Google Video search results showing a video from Animals Matter called Restuff Your Puff

But Shopify themes don’t do this automatically. In fact, they barely do product structured data well. But that’s for another day.

So it’s important to give Google a hand and provide the data they need to help promote your videos.

The good news is that JSON-LD for SEO can provide the structured data you need. Using JSON-LD for SEO’s structured data Video Generator with a few simple copy and pastes, you can have video structured data on a page in a matter of minutes.

The Video Generator will create the metafield value and, with JSON-LD for SEO installed, create the structured data for you. And if you need help, we’ve got a quick 2-minute video that shows you exactly what you need to do.

The even better news is that you can add video structured data to just about any page in Shopify. Collections, products, pages, blog posts, and your homepage are all supported with JSON-LD for SEO.

If you’re looking to increase your traffic with videos, help Google to help you, and don’t forget to add video structured data.


Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.

Linking Llama

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