Mild-mannered designer by day…
I don’t actually think I’m a superhero. I mean, many people have this notion that superheroes have genetic mutations and have superpowers. Neither of which I have. Unless you count being a triplet as a genetic mutation 😉
Stop 🛑 adding social feeds to your website
You’ve worked so hard to get people to your Shopify or Squarespace site, only to beg them to click on your latest Instagram photo.
Guess what happens when they click on that Instagram photo?
All your hard work of getting them to your website is now lost. They’ve gone to your Instagram feed and then got distracted by another post of a friend’s goofy dog at the beach.
The goal of social media should be to bring people to your website. Not to take people from your website to your social media page.
By all means, have links to your social sites in a footer or side menu. It’s important to include social sites and can really help your SEO as this builds trust. It’s not necessary however to have a feed.
Icons yes! Feed no!
JSON-LD for SEO
Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.
Linking Llama
Link discontinued products to their best substitute. Keep discontinued products published on your website and continue to benefit from traffic to these pages.