Pinterest accepts JSON-LD data for Rich Pins from Shopify stores

Ilana Davis

After working with a JSON-LD for SEO customer, we were both happy to discover that Pinterest is now accepting JSON-LD formatted data for their Rich Pins.

This means that if you have the correct structured data on your product or blog posts in Shopify, Pinterest will detect them and add additional data to the Pin that’s posted.

Pinterest has become one of the more popular visual search engines so having them support JSON-LD is a great way to attract even more visitors to your store.

There are 4 types of Rich Pins: app, article, product and recipe Pins.

You can test your pages using their Rich Pins Validator (free account required). Make sure you use a URL for one of the three qualifying pages of Rich Pins to test your pages. They no longer accept the homepage as a test URL.

Tip: Though you only need to validate 1 URL you might need to use the Fetch New Scrape Information button while testing. I found Pinterest wasn’t getting new data for the Pins until that button is used.

Pinterest Rich Pin Validator - paste URL into the field, click on Validate and then Fetch New Scrape Information.

This is what a product Rich Pin looks like:

Pinterest Rich Pin example for Left image shows what a Rich Pin looks like when you’re browsing: Company name, logo and the product title. Right side is when you open the pin and you'll see the website url, price range, product title, reviews, the visit link to the site and the product details link expands to show the full product description.

If you haven’t installed JSON-LD for SEO yet, you may be missing out. With Google, Bing, and now Pinterest supporting the JSON-LD format for search enhancements, it’s becoming the go-to app to bring these modern SEO features to your Shopify store.

And it’s a one-time fee means you can buy it once and benefit from it for as long as your store is around.

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