122% increase in traffic YoY with JSON-LD for SEO

By Ilana Davis

A long time customer of JSON-LD for SEO shared the impact they saw after having the app installed for over a year.

What follows is a short case study from Lulu Furniture, a Shopify store focusing on a variety of household furniture in Singapore.

Disclosure: Results may or may not be typical or what you can expect with your Shopify store. There are so many variables involved that it’s impossible to control any one of them for a specific result.

Take what’s said below as a more detailed review of JSON-LD for SEO, combine it with the App Store reviews, your own personal experience and draw your own conclusions.

Here's what Tony Deng said 3 months after installing JSON-LD for SEO on Lulu Furniture.

We saw our first Rich Results only after 17 days of app installation.
After 3 months, we saw 30% more organic traffic.

Tony installed the app in May and saw a significant increase in traffic.
Fast forward 14 months after installing JSON-LD for SEO, here's what he had to say.

Now, after one year of installation of JSON-LD for SEO, most of our products obtained price and stock Rich Results, and most of our product images obtained review, price, stock and brand Rich Results.
Our traffic has increased 122%.
We can testify that JSON-LD for SEO did a great job!

Online Store Sessions from Lulu Furniture year over year showing a 122% increase May 1-31, 2022 compared to May 1-31, 2023

When I first spoke with Tony and his team a few months after installing, they were hoping to expand the business.

Just a few months later, that hope to expand came true.

We were able to expand our business by increasing our warehouse capacity. We moved our warehouse to a new one with double capacity in Q4 2022.

A 122% boost in traffic from the same month year over year is a solid improvement and no small feat. This strong SEO strategy has meant a lot to Lulu Furniture and created a steady stream of traffic allowing them to grow their store.

Congrats on your success Lulu Furniture and I can't wait to see what the next year brings for you.

Though I would never promise results like this for you, JSON-LD for SEO has helped thousands of Shopify stores. Maybe it can help yours too!


Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.

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