Get more organic search traffic for your Shopify store
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Squarespace is a great website platform. It’s a fairly simple tool that is easy to understand and has some pretty great templates that give you a wonderful looking website.
So why transfer to Shopify?
As an e-commerce website, Squarespace simply doesn’t compare to Shopify, a website tool built for the purpose of e-commerce. I’ve found that Squarespace is better suited for service-based businesses such as graphic designers, acupuncturist, lawyers, etc. If you must use Squarespace for e-commerce, it’s a great place to start for companies with smaller product offerings.
Sooner or later though, you’ll run into limitations when trying to grow your business. Squarespace does have a few integrations and plugins, but nowhere near the extent of Shopify. I digress. I’ll talk more about when to choose Shopify vs Squarespace another time.
I’ve got some good and bad news to share.
The good news is that transferring your Squarespace domain to Shopify isn’t super hard. Even better, you can keep the same domain name when you switch to Shopify.
The bad news is that it will take a bit of time and effort.
The following instructions assume a few things when transferring your e-commerce store from Squarespace to Shopify.
There are different instructions if your domain is hosted on a third-party such as GoDaddy or Namecheap as examples. You’ll want to look for instructions from them on how to unlock your domain. Also, don’t forget to check their transfer policy.
If you do utilize a third party, look for similar instructions to unlock your domain and obtain the unique authentication code.
NOTE: Shopify and Squarespace may update their process. If you need help with this process, I recommend contacting Shopify support as they are best equipped to help you.
Now you need to design your store. Remember that because these two platforms are different, not everything will simply transfer over and look the same. Your site is live though so keep that in mind when making changes to your live store.
Get a head start on your Shopify SEO and check out our resources on growing your store traffic. SEO is a pretty large topic and there are thousands of different things you can do.
Get more organic search traffic from Google without having to fight for better rankings by utilizing search enhancements called Rich Results.
Link discontinued products to their best substitute. Keep discontinued products published on your website and continue to benefit from traffic to these pages.