Get more organic search traffic for your Shopify store
JSON-LD for SEO is a premium app that has been designed and optimized to get you results in Google, fast.
By popular request, JSON-LD for SEO now has the option to include BreadcrumbList structured data.
Breadcrumb structured data should be included and maintained by your theme. This ensures the breadcrumbs match exactly how your theme codes your URLs. Enabling breadcrumb structured data should be done with caution. Using the wrong URL structure can hurt your SEO if they aren't done in the exact same way as your theme coded the URLs.
For that reason, JSON-LD for SEO does not include breadcrumb data automatically.
With recent changes in Google, the benefits of breadcrumbs are diminished. Google's algorithm is able to figure things out from the URLs and visually those automatic results look nearly identical to actual Breadcrumbs.
You can enable breadcrumb data for both blogs and products.
When selecting the product breadcrumbs, make sure you select the correct URL structure for your theme. Your options include:
If you select Collection and Product but you do not have collection-aware URLs, that's ok. If a collection URL is not detected, we'll fall back to the product URL breadcrumb.
Collection aware URL:
Product only URL:
Once you've saved the breadcrumb settings in JSON-LD for SEO, visit a product or blog post to test the URLs in the Rich Results Testing Tool.
You can see a demo of what this looks like on the JSON-LD for SEO demo site for products and blog posts.