Likely one of two things will happen the day people open their gifts for the holidays.
- Play with it or spend their gift card right away.
- Consider exchanging it for something else.
Either way, I’ve got a quick, easy win for you.
Send out a quick email with a subject of “Didn’t get what you really wanted?” with a site-wide coupon code.
Alternative subject lines could be:
- Get what you really wanted this year!
- Got a hankering to spend your gift cards?
- Now it’s time to spoil yourself!
Lots of folks will also receive Visa gift cards this year. The moment they open their gift card, it begins to burn holes in their pajama pockets.
I hope you have a wonderful holiday.