Ilana Davis
Shopify Superhero
If you've been subject to Google's disapproved ads with an error Mismatched value (page crawl) [price], it can be frustrating. Unfortunately, many Google Ad experts don't understand why Google …
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It’s difficult to hear from a customer that they don't like your product. It’s even harder when that feedback is in the form of a public review. Our natural reaction is to be defensive and …
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In case you missed the Shopify Meetup this week on how to get more organic traffic without fighting for rankings, I've got you covered with the full recording. First, we discussed what search …
In a past article, I shared how product descriptions tabs could kill conversions. I shared one of the (many) issues with tabs is that depending on how the tabs are coded, you may be hiding the …
Continue Reading about Testing if tabs and accordions could be hurting your SEO →
Many Shopify stores may not realize that there is a connection between Merchant Center and structured data, but not in the way you might think. JSON-LD for SEO creates the structured data for each …
Continue Reading about Shipping details showing in organic search with Rich Results →
Even though I don’t run a product reviews app, I get a lot of questions about reviews. That’s because getting your product reviews into Google’s Rich Results is such a powerful search enhancement for …
Continue Reading about Google’s product review rules you have to follow for Rich Results →