Redesign and implement the new design for PDX Women In Technology (PDXWIT) to complement the growth in their membership/audience.
PDXWIT utilizes two different platforms, Squarespace for their main website, and WordPress for their job board. This project involved both platforms.
Results
- 31% increase in organic traffic.
- 19% increase in conversions.
- 8% decrease in bounce rate.
- 7.5% decrease in page load time.
An empowering site for an empowering non-profit
PDXWIT had a unique challenge to solve. The organization is run almost entirely by volunteers and sponsorships. This means that their site must serve two different audiences; members or potential members and sponsors. Without either of them, their 5,000+ membership base would cease to exist.
The end result was a beautifully executed, consistently designed, mobile-friendly website that now clearly drives sponsors, job board purchases, volunteer interest, and mentorship.
Thanks to Ilana, PDXWIT now has a website that matches the high caliber organization we are. It is a vast improvement in every way possible: user experience, accessibility, design aesthetic. She taught me a lot about accessibility and how to create a beautiful site that can reach audiences of all types. So much thought went into every detail and I feel excited and proud every time I have the opportunity to share it with someone.
Background
PDXWIT is a community-based non-profit organization with a purpose to strengthen the Portland women in tech community. They exist to encourage women, non-binary, and underrepresented to join tech and support and empower them to stay in tech.
How I Helped
Research:
Collect, organize and plan the website needs, user interface and site updates.
In the research, I sought to find answers to these questions:
What specifically is causing visitors pain when they visit the site?
How effective are we in attracting visitors?
What are visitors looking for?
What can we do to simplify the navigation to make it easier to find what they need?
Using tools such as Hotjar, Google Analytics and user surveys, we were able to better understand how visitors were interacting with the site and what their pain points were.
Visual Designs:
Taking the research data to create visual mockups and determine what the new website will look like and how visitors will interact.
The following is the mockup of the redesigned website. Feel free to zoom in and poke around.
Implementation:
Converting the visual designs into code for both Squarespace and WordPress as they had two different sites.
This could be you!
Ready to take that large step towards achieving your website goals? The journey to your new website starts here!