Ilana Davis
Shopify Superhero
Rich Cards are a feature offered by Google, building on the success of Rich Snippets. They display content in a more engaging visual format, allowing for a better mobile experience on search result …
Continue Reading about Google Rich Cards, Shopify, and JSON-LD for SEO →
One of the big advantages of JSON-LD for SEO is that is can provide structured information to Google indicating how customers can perform a search on your site. This means Google may choose to display …
Continue Reading about Sitelinks Search using JSON-LD for SEO in Shopify →
JSON-LD for SEO installs a single snippet called json-ld-for-seo.liquid into your theme's snippets directory. It also adds a single line of code including this snippet into the bottom your …
Continue Reading about The changes to your Shopify theme made by JSON-LD for SEO →
A customer Norma writes: Are my prices supposed to show up in the search results? Once your products show up in Google with rich snippets they may. May being the operative word. When your products …
Continue Reading about Are your Shopify product prices supposed to appear in the search results? →
I recently got to see the impact of structured data on sales. Or rather, the negative impact when structured data goes wrong. The Shopify App Store includes reviews for each app and it adds those …
Continue Reading about Losing over 50% of my sales in organic SEO in the Shopify App Store →
How do I get more search traffic from Google? I get asked this question almost daily now. The standard answer is to do SEO and build more links. Then you'll rank higher and get more …