Did you see the youtube video from BBC One called "If High Street Shopping was like Online Shopping"? Watching the video definitely made me laugh out loud. But then I became a bit sad. As …
A site faster than a speeding bullet
At least once a week, I hear from e-commerce shops that they need to improve their site speed. I've done everything possible to improve my site speed that I can think of and my mobile speed is so …
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Use this simple product description formula to inform AND delight your customers
I had been wanting to write something about product descriptions, but it's not really my specialty. I was so stoked when Krista Walsh, a freelance copywriter for e-commerce small businesses …
Beyond Conversions: Strategies for Retaining Customers – A PDX Shopify Meetup Recap
This week marked the second PDX Shopify Meetup and it was more than anyone could hope for. Maxwell Foley, CEO and Co-founder of Caravel, gave an enlightening presentation on strategies for retaining …
Save your customers from the great wall of text
Ecommerce sites need to have enough information to get your visitor what they need to make a purchase but not so much information their eyes can't focus. There's a fine line between a website with …
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Do you suffer from over-categorization?
Over 50% of major US e-commerce sites are getting it wrong. If you're suffering from over-categorization, you're not alone. Many e-commerce sites implemented product attributes as sub-categories …
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