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Shopify store owners I speak with want to reach a 3% conversion rate. When I ask them why they usually answer with "because its a good conversion rate, right?". As of October 2020, the average …

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As part of my Website Rescues, I regularly review the latest in conversion rate optimization (CRO) techniques for Shopify stores to update my processes and SOPs. It doesn't always happen at the start …

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Baymard, the most respected UX research company, recently published findings on size selections. Specifically if using drop-downs or buttons when selecting size had an impact on the users …

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In the past, I wrote about improving your SEO with a few simple tips. One of those strategies was on alt text which still seems to mystify Shopify store owners. What is alt text? Alternative …

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The other day I tortured my kiddo, as I do quite often, by grabbing the last Twizzler from the pack before she could. I knew she wanted it, we were both going for it, but I grabbed it first then …

Continue Reading about Death to carousels – the cruel childish game we need to stop playing →

School is back in session, the holidays are a wrap. Back to reality. We live in the Willamette Valley so my daughter's class is learning about land formation. More specifically, valleys and their …

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