In a previous article, I talked about how negative reviews can actually increase sales. Now comes the hard part. Responding to negative reviews Sometimes responding to negative reviews is …
Negative reviews can increase sales
It's really difficult to hear from a customer they didn't like the product they received from you. It's even harder when the feedback is in the form of a public review. Our natural reaction is to …
Continue Reading about Negative reviews can increase sales →
Black Friday is right around the corner. Are you ready?
We've officially entered the final months of the year which means some of the biggest shopping days for most merchants are fast approaching. Where did the year go? Are you ready? Black Friday, …
Continue Reading about Black Friday is right around the corner. Are you ready? →
How do you get people to engage with you?
Are you the kind of person who presents so much better in person than online? You walk into a room full of customers and they eat up whatever you say. Or you're at a networking event and feel like …
Continue Reading about How do you get people to engage with you? →
How can I encourage customers to purchase online in a craft business?
As a craft business, so much of your work often involves attending markets, bazaars and other craft fairs in order to sell your product. You become the face of your business and oftentimes, people …
Continue Reading about How can I encourage customers to purchase online in a craft business? →
Building a brand story that increases conversions – A PDX Shopify Meetup Recap
This week marked the first PDX Shopify Meetup and it was fantastic. Charlotte Chipperfield, Founder and Chief Storyteller of Chipperfield Media, walked us through how to develop our own brand story …